Learn what a marketing plan is all about and why it is important for any business Learn how can Allan's 1-page marketing plan help map out your own sophisticated marketing plan and go from zero to marketing hero. Discover how to build a marketing infrastructure and scale rapidly

Resources/Links:

Checkout Allan's 1-Page Marketing Plan Canvas Is the Easiest and Fastest Way to Create a Marketing Plan That Will Propel Your Business Growth:https://successwise.com/

Summary

Allan Dib is a serial entrepreneur, rebellious marketer, technology expert, and #1 bestselling author. He has started, grown, and successfully exited multiple businesses in various industries. Allan grew his business from startup to four years later being named by Business Review Weekly (BRW)’s as one of Australia's fastest-growing companies.

In this episode, Allan shares the importance of having a marketing plan that will show you how to build a marketing infrastructure, that you're actually going to use, give you clarity and structure, and is going to give you a simple framework to follow.

Check out these episode highlights:

01:46 – Allan's ideal client: "My ideal client is a small to medium business owner. Typically, someone doing either going from startup right up to $20 million in revenue. And its people who are spending their own money on advertising and marketing and who are looking to really level up and to reap the benefits of doing that. So, it's someone who believes that marketing can help them get to that next level, and then want some guidance with that."02:20 – Problem Allan helps solve: "The biggest problem I solve is helping people go from confusion to clarity as it relates to marketing. A lot of people do kind of random acts of marketing, and they don't have clarity, that I have structure, that I have simplicity when it comes to marketing. So really the problem that we solve, if I could put it in one word, which is clarity, we help you get clarity as it relates to marketing. And then more than that is we help you develop your own marketing capability, your own marketing muscle."03:00 – Typical symptoms that clients do before reaching out to Allan: "So typical symptoms are people just doing random acts of marketing, following the bright shiny object."04:04 – Common mistakes that people make before they find Allan's solution: "Two of the most common mistakes I find, number one, they'll hire an expensive consultant to help them put together a big comprehensive business or marketing plan. And that's firstly expensive, it's time-consuming. And the worst part of it is, it's not practical. In my first business, I made that same mistake. And, you know, I hired a consultant, he helped me put together a 75-page business plan. And then I shove that in the top drawer of my desk and never saw it again until I was moving out of the office. I sort of tossed it off, tossed it in the trash and was angry at myself for spending all that money."05:15 – Allan's Valuable Free Action(VFA): "Put together a practical marketing plan that you're actually going to use, something that's actually going to give you clarity, it's going to give you structure, it's going to give you a simple framework to follow.06:04 – Allan's Valuable Free Resource (VFR): Checkout Allan's 1-Page Marketing Plan Canvas Is the Easiest and Fastest Way to Create a Marketing Plan That Will Propel Your Business Growth:https://successwise.com/06:20 – Q: What is the mindset or transformation that people need to make to be successful in marketing? A: Making that transformation in the mindset I think is a real tu...