Mauro Porcini is a widely known design thought leader, author, and first-ever Chief Design Officer at PepsiCo. He is also a presenter and judge on the TV shows New York by Design and America by Design on CBS and Amazon Prime Video. Mauro is fro

415: How ETS is Rebranding and Evolving with Michelle Froah, Chief Marketing and Innovation Officer

7 days ago 43m 48s

On the show today, Alan and Michelle talk about her career journey, the ETS rebrand, the uniqueness of her current role, and why more organizations should be thinking of a similar structure at the leadership level. ETS's focus on people and mis

414: Bubble Goods is Offering a New Avenue for Food Brands with Founder and CEO Jessica Young

14 days ago 28m 43s

In this episode, Alan and Jessica talk about Bubble Goods, who it serves, and how they are helping emerging food brands and unique consumers alike. Jessica Young is a fan of Fufu and the founder and CEO of Bubble Goods. With 10+ years in the fo

413: Creative Destruction at Calendly with Chief Revenue Officer Jessica Gilmartin

21 days ago 28m 15s

In this episode, Alan and Jessica talk about the evolution of Calendly from serving solopreneurs to enterprise organizations, the success factors that have made that shift possible, how she thinks about the RIO and effectiveness of marketing sp

412: How can we Trust AI? with Jacqueline Woods, CMO at Teradata

28 days ago 48m 8s

Jacqueline Woods is the Chief Marketing Officer for Teradata, the cloud analytics and data platform for AI, headquartered in San Diego, California. Jacqueline joined Teradata from NielsenIQ, where she was a member of the executive leadership te

411: How citizenM Hotels are Disrupting the Hospitality Industry with Chief Marketing Officer Robin Chadha

Mar 20th, 2024 38m 32s

In this episode, Alan and Robin discuss his path from Wall Street to citizenM, their focus on affordable luxury, the innovations they are bringing to the hospitality industry, and who they are working to serve. Robin also tells us about their u

410: Circle has Community Building Down to a Science with Andy Guttormsen, Co-Founder and Chief Revenue Officer

Mar 13th, 2024 45m 34s

In this episode, Alan and Andy discuss his path to creating Circle, how to build community, best practices and takeaways for community builders, how to build a great member experience, how to find the right members for your community, and much

409: Offering Solo Travel as a Solution for Loneliness with Lee Thompson, Co-Founder & CMO of Flash Pack

Mar 6th, 2024 37m 30s

Lee Thompson is the co-founder and CMO of Flash Pack, a travel brand dedicated to small group adventures rooted in friendship that he founded with his now wife and CEO, Radha Vyas. Lee’s career merged with his passion for adventure as a self-em

408: David’s Bridal is Innovating Retail Brand Experiences with Kelly Cook, President of Marketing, IT & Finance

Feb 28th, 2024 39m 49s

Kelly Cook does it all! She is a mother of five who plays the drums AND serves as President of Marketing, IT, and Finance at David’s Bridal. Her love of learning and trying new things can be seen in her impressive and varied work history. From

407: Does Your Career Align with Your Values? with Regina Lawless, Author of Do You: A Journey of Success, Loss and Learning to Live a More MeaningFULL Life

Feb 21st, 2024 37m 29s

Regina Lawless is an inspiration. She is a recent empty nester, founder of Bossy & Blissful, a community for black women executives and business owners, and author of Do You: A Journey of Success, Loss and Learning to Live a More MeaningFULL Li

406: The Punk Rock Innovation Strategy with Paul Stonick, VP of SCADpro at Savannah College of Art and Design

Feb 14th, 2024 28m 23s

Paul Stonick is a punk. Like, an “opened for Red Hot Chili Peppers before they were cool” kind of punk. He started in web design in the mid-90s, then pivoted to UX in 2012. With 18 years in e-commerce, fashion, beauty, home improvement, and aut

405: How to Be Your CFO’s Best Friend with Thumbtack CMO, Llibert Argerich

Feb 7th, 2024 44m 34s

Llibert Argerich is a hardworking triathlete from Andorra, one of the smallest countries in the world. At 11, Llibert lost his father and learned his work ethic firsthand as he watched his mother raise three children on her own as a waitress. H

404: Big Brothers Big Sisters of America is Using Stories to Inspire Change with CMO Adam Vasallo

Jan 31st, 2024 44m 19s

Adam Vasallo is not only a volunteer for Big Brothers Big Sisters of America, but he is also their Chief Marketing Officer. Since joining the organization in 2018, he has been leading his team in generating awareness for the mission, inspiring

403: Leveraging “Jake from State Farm” and Prioritizing Contextual Relevancy with Alyson Griffin, Head of Marketing at State Farm

Jan 24th, 2024 44m 5s

Alyson Griffin is back! She is a musician, mother, and marketing leader born and raised in Silicon Valley with over 25 years of experience leading marketing, branding, and thought leadership teams. Alyson originally planned on being a pharmacis

402: How CommonSpirit Health delivers on an emotional brand promise with Mark Viden, SVP of Brand

Jan 17th, 2024 28m 17s

Mark Viden is a wine lover with an English degree who never expected to end up in healthcare but always had an interest in marketing and advertising. After graduating from college, working client-side, managing a small marketing team, and movin

401: Movado Group is Building Brand Loyalty with New Generations, with President and SVP of E-Commerce Margot Grinberg

Jan 10th, 2024 29m 34s

Margot started her career as an analyst at Barclays Investment Bank. She wasn't sure exactly what she wanted to do at that time, but she did know having a good financial base would help her no matter what path she chose. She has always had a pa

400: How the New York Sports Club is Rebuilding Post-Pandemic with Kari Saitowitz, Chief Marketing and Creative Officer

Jan 3rd, 2024 45m 4s

Kari Saitowitz is a baseball fanatic, the founder of Fhitting Room, and currently serves as the Chief Marketing and Creative Officer for the New York Sports Club. She graduated from the Wharton School with a strategic management and marketing f

399: How First Watch Uses Business Constraints as Benefits with Chief Brand Officer Matt Eisenacher

Dec 27th, 2023 42m 51s

In this episode, Alan and Matt discuss having a brush with Shark Tank, the benefits of developing a strong work ethic at a young age, and how Matt is working on being a fast decision-maker without being a prisoner to the moment. They also talk

398: Kraken and Crypto are Entering the Next Phase with CMO Mayur Gupta

Dec 20th, 2023 43m 51s

Mayur Gupta grew up in India, got his degree in computer science, and started his career as an engineer in 2000 at HCL Technologies. Since then, Mayur has had quite a diverse and impressive career path. He has held key marketing leadership role

397: Ricoh Knows Happy Employees Lead to Happy Customers with CMO Lauren Sallata

Dec 13th, 2023 29m 41s

Lauren Sallata is using her 20+ years of experience as a marketing professional and executive leader... to moonlight as a roadie, manager, and webmaster for her son's band, Sunrise Cries? Well, yes, but she is also applying them to her role as

396: How ICE is Rebranding and Acquiring while Maintaining Brand Equity with CMO Stephanie Dobbs Brown

Dec 6th, 2023 35m 59s

When Stephanie Dobbs Brown graduated from the University of Tennessee, she had two job offers in front of her. Instead of choosing, she did both for several years, which perfectly represents her dedication to her career. Eventually, she came to

395: What is Nespresso Brewing Up for Gen Z? With Jessica Padula, VP of Marketing and Interim VP of Sustainability

Nov 29th, 2023 32m 56s

Jessica Padula graduated from Boston University and always knew she wanted to get into brand marketing. However, getting a foot in the door can be difficult, so she took the advertising route to get there. Jessica started her career at Grey Gro

394: How Topgolf is Making the Game More Accessible with Geoff Cottrill, Chief Brand Officer

Nov 22nd, 2023 31m 43s

Geoff Cottrill has been named one of Forbes’ 50 Most Entrepreneurial CMOs, one of Business Insider’s CMOs to Watch, and currently serves as the Chief Brand Officer for Topgolf. In this role, he leads all aspects of their global marketing, exper

393: Kaseya is Leveraging Brand Recognition from Arena Naming Rights with CMO Mike Sanders

Nov 15th, 2023 39m 30s

Mike Sanders is an avid freediving fisherman, self-proclaimed crypto nerd, and Chief Marketing Officer of Kaseya. Mike started his career as the head of IT for a private brokerage firm, but after a few years, he left to start his own business.

392: Has Your Brand Been Friend Zoned? How to Tell and How to Get Out of It with Author Doug Zarkin

Nov 8th, 2023 33m 46s

Doug Zarkin is an avid tennis player, retail and brand marketing expert, and author of “Moving Your Brand Out of the Friend Zone: A Modern Day Guide to Strengthening Your Brand’s Value Equation”. He went straight from undergrad at George Washin