Episode from the podcastMarketing Yoga with Confidence

Writing a bio for yoga studios that will attract your dream students

Released Monday, 12th August 2019
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When it comes to attracting your dream students, you can do that all you want from your website and on your social media channels but you don’t have full control over the bio that’s listed on the yoga studio’s website. But I have a few tips that can help you craft one that will draw in your dream students based on your words. And if you’re not at the place where you know who your dream student is, I’ve got you covered too!

Yoga studio bios are all over the map in terms of how they’re written so the absolute best advice I can give you is to write the bio according to how that studio has other bios written. Because if you don’t and the studio is concerned about consistency, you run the risk of them changing your bio to fit their style. 
And the second best advice I can give you is to write one bio and then edit based on the needs of the studio. And save them all! I would love for you to have one LONG list of bios that you can choose from at any point. Here’s my step by step process for yoga studio bio writing: 
Step 1: Write your bio in first person for your website and how you would talk about yourself. “I am a yoga teacher…” This is your 4 to 5 sentence overview of what you do. 
In this bio you want to answer a few questions: 
  • What do you want to be known for? 
  • Who do you work with? 
  • What problem or situation do you work with? 

If you’ve just graduated from YTT and you aren’t quite sure yet about these answers, that’s okay. Your template can be a little different. 
  • What’s your yoga teaching style? 
  • What are your credentials?

Step 2: Take that bio and change it to third person. “Amanda is a yoga teacher….”. Since some yoga studios use third person, you want to have this ready too. This bio is the same other than that. 
Save both of these bios in a Google Doc or an Evernote or something digital so you have it saved somewhere. 
Step 3: As you apply to work at other studios, look at their bio page to see how the other bios are written. Not just the first or third person reference but also the tone that they use and if they have all yoga teachers answer the same questions. Do your research. By all means, please don’t send them a bio to use if you haven’t done this. Don’t be lazy. 
Step 4: Keep a long SAVED list of all your bios. As you change and evolve as a yoga teacher watch your bio change too. You will be amazed at this process and how much it changes with each year you teach. Trust me, you will wish you had started this process earlier when you look back. I still have my first bio that I wrote and it’s completely different than what it is now. There’s beauty in the process (because it wasn’t in my words). 
Your Best Next Step: 
Write your yoga studio bio. Do not let anything stop you from doing this today, just write it. You can edit it later but you need to get something down so you have it saved.

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