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Marketplace Blueprint: Product Marketing Strategies for Amazon

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Episodes of Marketplace Blueprint

In this special episode of the Marketplace Blueprint Podcast, Robyn speaks with Michael Zagare, Founder and CEO of PPC Entourage, and creator of a wonderful program called 12 Days of Nuggets. Join Robyn and Michael as they go over this great in
In this episode, we have Liran Hirschkon, who is well known in the Amazon space, not only for his expertise and his insight, but he's also a well-renowned conference speaker. He shares from his experience building and working with brands. 
In this episode of the Marketplace Blueprint podcast, Robyn speaks with Gary Huang regarding his experience interviewing over 20 Seven Figure Ecommerce Sellers and Experts. #1 Successful Entrepreneurs Get Around Excuses #2 Get off of Amazon to
On this episode of the Marketplace Blueprint Podcast Robyn speaks with Jeff Lieber from Turnkey Product Management. He shares his insight on the Amazon Demand-Side Platform (DSP) and how it enables clients to buy display and video ads programma
Have you been trying to consider if you should invest in external traffic for your products on Amazon? In this episode, Robyn speaks with Mike Jackness of Ecomcrew as he shares his view on marketing strategies during these uncertain times.  
In this episode of the Marketplace Blueprint Podcast Robyn talks with e-commerce futurist, John Lawson, about how the coronavirus is affecting online business, online sales, and things that we should be considering as we sell online.  What cons
Hiring someone, whether it's local or virtual, can be intimidating. In this episode, Robyn speaks with Nathan Hirsch, formally at FreeUp, now at Outsource School on how to navigate through that process and have that hire be successful and produ
In this episode, Robyn goes over keeping the right stock levels with our senior analyst at Marketplace Blueprint Nate Johnson. Staying In Stock Is Vital On Amazon Amazon, compared to other eCommerce platforms, requires a different managing stra
In this episode, Robyn interviews Sue Warfield; she is the director of member relations for ASTRA (American Specialist Toy Retailing Association).  She shares how manufacturer associations can be a great resource for knowledge and support as yo
In this episode of the Marketplace Blueprint podcast, Robyn interviews Dylan Carter from GoAura, as he shares his insight on pricing strategies and using re-pricers. Looking for support, training, or someone to handle your Amazon channel sales
In this episode of the Marketplace Blueprint Podcast, Robyn speaks with Melissa Burdick President and cofounder of Pacvue and Matt McGrory Senior Account Marketing Manager at Pacvue about how to get the most out of your advertising dollar on Am
Amazon has been actively working to expand the grocery and gourmet category.  In addition to acquiring Whole Foods, Amazon has been actively incentivizing sellers to make grocery items available with a fee discount for food items under $15.   S
In this episode, Robyn speaks with Tom Jerige, CEO and founder of Clean n' Brew. Tom gives us the inside story and tips on his company's journey into Whole Foods while also growing his online sales presence. In the interview, Tom shares the pro
In this episode, Robyn speaks with Jim Christian, who is the CEO and founder of Blush Digital, a boutique agency that focuses on helping enterprise and mid-market companies around the world. Jim shares about his journey in digital marketing fro
Does adding keywords to a listing really increase sales? Amazon tells us that people find products primarily through search.  Adding additional keywords gives your products more doorways for customers to find your product.  Adding keywords to t
In this episode, Mark Buringer of Qubit Toys shares his company's experience and what it was like being featured on the first season of a national show like Shark Tank.  Mark tells us about his path to get on the show. Mark goes on to explain h
Variation listings on Amazon can help you increase sales, conversion, and lower your ad costs. We share the fundamentals of parent-child listings on Amazon.   Looking for support, training, or someone to handle your Amazon channel sales for you
Moving from Vendor Central to Seller Central on Amazon There are specific considerations and timing that has to take place when considering moving your sales on Amazon from Vendor Central to Seller Central to make sure that you do not jeopardiz
How do you list products on Amazon without a UPC? Amazon has specific rules on what type of UPCs that they will accept as valid.  In this episode, Nate and Robyn talk about GTIN Exemptions, UPCs, and the GS1 Barcode database. Do I need a UPC to
Have you noticed a recent drop in sales you can't explain? Amazon has recently changed its search algorithm to increase the importance of geo ranking for both SERP ranking and Buy Box percentage.  If you have noticed a dip in sales and you cann
What kind of insurance do you need to sell on Amazon? Amazon requires $1,000,000 in Commercial General Liability insurance for all Pro-Merchants on the platform.  However, in order to be protected from theft, fire, and even many accidents you w
Listing optimization is critical for conversion for your product on Amazon. Having a beautiful listing is no longer enough to get sales on Amazon. How do you test the individual components of your listings to maximize conversions? In this episo
Today Suzanne Crettol of Seasoned Executive Search shares with us some of the considerations when trying to decide of hiring in-house staff to manage your Amazon presence. Suzanne shares that one of the hardest tasks for many CEO's when bringin
Having trouble getting your changes to go through on Amazon?  Making changes to product detail pages seems like it should be an easy process.  However, depending on the history of an ASIN and if it was created on Vendor Central or Seller Centra
Amazon announced 10 new states they will be automatically collecting sales tax As of October 1st Amazon will be automatically collecting and remitting sales tax in 10 additional states.  This has left many Amazon retailers confused on how this
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