I Hear Everything
MarTech Podcast ™ // Marketing + Technology = Business Growth
Claimed 1 person rated this podcast
I Hear Everything
MarTech Podcast ™ // Marketing + Technology = Business GrowthClaimedEpisodes
I Hear Everything
MarTech Podcast ™ // Marketing + Technology = Business Growth
Claimed 1 person rated this podcast
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Episodes of MarTech Podcast ™ // Marketing + Technology = Business Growth
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Rio Longacre, Managing Director of Advertising and Marketing Transformation at Slalom, delves into adtech, AI, and the future of marketing. Initially, the introduction of generative AI triggered a wave of adoption by companies, neglecting to de
Rio Longacre, Managing Director of Advertising and Marketing Transformation at Slalom, delves into adtech, AI, and the future of marketing. With mounting privacy regulations and the deprecation of third-party cookies, more companies are venturi
Brian Minick, Chief Operating Officer at ZeroBounce, delves into maximizing email marketing effectiveness. Despite people saying email is “dead,” email marketing remains the fastest and most cost-effective way to get your message in front of yo
Brian Minick, Chief Operating Officer at ZeroBounce, delves into maximizing email marketing effectiveness. Amidst evolving algorithms and shifting consumer behaviors, building healthy and engageable email lists has become more challenging yet m
Rohit Maheswaran, Co-founder and Chief Product Officer at Lifesight, explores market mix modeling and modern media buying in an age of online privacy. With privacy regulation changes like GDPR, CCPA, and the departure of third-party cookies, ma
Rohit Maheswaran, Co-founder and Chief Product Officer at Lifesight, explores market mix modeling and modern media buying in an age of online privacy. Marketing mix modeling has been around since the '60s, used primarily by larger companies wit
Nick Martin, Co-Founder of Direqt, explores into the future of marketing and chatbots. The future of online discoverability lies in conversational AI. With Google’s SGE already providing answers within search results, and the number of organic
Nick Martin, Co-Founder of Direqt, delves into the future of marketing and chatbots. Chatbots are becoming increasingly popular, but deciding whether to build one for your business can be tricky. Ultimately, chatbot development and deployment s
Chip House, Chief Marketing Officer at Insightly, delves into the evolution of CRMs. Low user adoption and a lack of user-friendliness are major pain points for many CRM systems, leading companies to seek replacements. Ultimately, companies are
Chip House, Chief Marketing Officer at Insightly, delves into the evolution of CRMs. Legacy CRM solutions like Salesforce, while ubiquitous, are notorious for their high costs and complex setups. Modern CRMs, however, offer a refreshing alterna
Jennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, explores AI transformations in generative AI. Generative AI, particularly AI avatars, are revolutionizing branding by offering cost-effective, flexible solutions for content
Jennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, explores AI transformations in generative AI. Harnessing artificial intelligence offers vast potential benefits, including increased efficiency, improved decision-making, an
Brian Mandelbaum, CEO of Attain, explores leveraging permissioned consumer data and ethical targeted data collection. Privacy regulations can seem burdensome, but at their core, they're about getting permission from consumers, being clear about
Brian Mandelbaum, CEO of Attain, explores leveraging permissioned consumer data and ethical targeted data collection. Consumers are increasingly becoming concerned about how their data is used by companies. Stringent privacy regulations like GD
Lindsey Groepper, President of BLASTmedia, delves into corporate PR for B2B companies. Traditionally, measuring the success of B2B PR efforts has been challenging. While metrics like impressions and share of voice have been used, they provide l
Lindsey Groepper, President of BLASTmedia, delves into corporate PR for B2B companies. Unlike previous generations, millennials, who make up a major B2B buying force, crave connection and purpose when it comes to choosing a vendor, a partner, o
Patricia Rollins, Head of Marketing at Typeform, delves into marketing data and customer experience. Traditionally, marketers have relied on static audience personas and targeted advertising, but this approach doesn't take into account the nuan
Patricia Rollins, Head of Marketing at Typeform, delves into marketing data and customer experience. The deprecation of third-party cookies and the rise of AI are prompting a shift in marketing strategies. Ultimately, this presents an exciting
Sean Simon, Co-Founder of Cogent, looks into discovering and evaluating martech solutions that match your business' needs. Brands can spend up to a year in the search for the right technology solution which inevitably impacts their business. Co
Sean Simon, Co-Founder of Cogent, looks into discovering and evaluating martech solutions that match your business' needs. Brands often lack the experience to ask the right questions when seeking technology solutions for business problems. Cons
Alexandra Theriault, Chief Growth Officer at Lotame, delves into navigating the evolving data landscape. For years, third-party cookies have tracked users across websites, allowing advertisers to target them with laser precision. However, with
Alexandra Theriault, Chief Growth Officer at Lotame, delves into navigating the evolving data landscape. With third-party cookies disappearing, many new players are emerging with solutions for data collaboration. Now that companies must lean mo
AJ Wilcox, Founder of B2Linked, delves into leveraging LinkedIn ads for B2B growth. Streamlining lead capture and audience management are crucial aspects of maximizing your return on investment (ROI) with LinkedIn Ads. Martech integrations offe
AJ Wilcox, Founder of B2Linked, delves into leveraging LinkedIn ads for B2B growth. With its extensive network of professionals and robust targeting options, LinkedIn offers a unique opportunity to connect with decision-makers in your industry.
Melissa Sargeant, CMO at AlphaSense, delves into marketing functions, company growth, and the evolutions of marketing intelligence. In the past, gathering market intelligence was a manual and time-consuming process that was prone to oversight.
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