In today’s episode, Val Lewis and I discuss marketing basics and Suspect Marketing. If you are interested in learning about marketing, what to do and what not to do then this show is for you.Here is a synopsis of what we spoke about during the show:Marketing Expectations of the Target ConsumersSee Me: • Acknowledge and welcome your target consumer. • Understand their needs and wants.Speak Me: • Communicate directly with them. • Utilize methods and media that they are familiar with. • Talk to them at the appropriate time and place.Show Me that You Care: • Why are you providing this service or offering this product? • Explain the solutions you have specifically for them. • How it will make their lives better. • Share my values.Marketing Process to Turn Consumers to Customers.Know → Like→TrustKnow: • Who are you? • What do you do?Like: • Do I like you? • Do I like what you have to say?Trust: • Are you an expert? • Can you help me? • Have you helped others?Various Stages of Consumer Relationship to your Brand

Join us for a fun discussion about marketing in general and Suspect marketing in particular. This is the first part of a two-part podcast on Suspect marketing and AUSIM marketing. Tune in to part two to learn the secrets of AUSIM marketing.