You open a health and fitness business only and letting yourself fall into the worse shape of your life. You focus on one area to help your business grow only to see what’s been working fall apart because you took your eyes off of it. Not wanti

Ep157-Your branding should turn some people off

Nov 1st, 2022 48m 29s

That sounds crazy, but if you want to target your ideal audience you have to narrow your branding which by definition will ignore some people. Trying to appeal to everyone will get you mediocre results and a mediocre business. How do you narro

Ep156-Closing the gap between a lead to a client

Oct 18th, 2022 1h 25m

You know it’s much harder to turn a lead into a client than it is to get a lead. You have to have a tight sales process, but what does that look like? My guest George Lui breaks it down in detail. What it can look like from lead to client. He

Ep155-Tattoos not Brands

Oct 4th, 2022 38m 18s

Tattoos allow you to express yourself externally. They meld with you and become part of who you are. Isn’t that what your business should be too? Clint White wrote a book titled “Tattoos not Brands” to describe his concept that tattoos give yo

Ep154- How to do what you love and run a business

Sep 20th, 2022 49m 10s

You didn’t open your training studio to do bookkeeping, payroll, marketing and admin. You love what you do and that’s what you want to spend your time doing, but those business duties are essential to keep your business running. How do make s

Ep153- Who’s the hero in your story, you or your client

Sep 7th, 2022 50m 49s

Who is the hero in your story, you or your client? Most don’t have to ask, your branding tells them. Your branding needs to tell a story your ideal client wants to hear. Naomi Gee is Brand Strategist and Designer, a Website Designer and a Stor

Ep152-Shrinking the Saturated Supplement Market

Aug 23rd, 2022 49m 2s

Are you doing $5000 a month in supplement sales? If you’re not this is the episode for you. Supplements and training are the peanut butter and jelly of the fitness world. Then why is it so hard to sell supplements to your clients? We know it wi

Ep151- Why did P90X work?

Aug 9th, 2022 51m 51s

P90X love it or hate it, you can’t deny the impact it had on fitness. Mason Benewald was the producer and director of P90X. An exercise program that changed the face of fitness videos forever. What made it so different and effective at getting

Ep150- The Entrepreneur Chip

Jul 26th, 2022 50m 1s

A chip on the shoulder to be the best, to come in first, to change more lives. Entrepreneurs have this chip, some will say since birth. It’s the innate desire to fulfill the oath of “All I want to do is the most”. Bob Thompson has this chip and

Ep149-Using “The Rule of 26” in your marketing

Jul 12th, 2022 47m 40s

Marketing is essential to keep your business thriving, but it can be confusing and expensive. My guest this episode Michael Buzinski “Buzz” has some tips that work and are not that expensive. You have to create an ecosystem for your marketing w

Ep148-How to Build Wealth with your Training Gym

Jun 28th, 2022 56m 4s

Jason DeRose started out as a trainer and has developed into a successful entrepreneur who now owns, 2 training gyms, real estate, including the plaza where his first gym is located and a supplement company that is experiencing explosive growth

Ep147- You need to be held Accountable

Jun 14th, 2022 36m 50s

Do you think you are more accountable to someone else or yourself? Most are more accountable to other people than we are to ourselves. If this is true then use it to improve your business and hire a coach. Someone who has been where you want to

Ep146-What does mindfulness have to do with success?

May 31st, 2022 47m 12s

What does mindfulness have to do with success? Are you busy or productive? How do you get clarity on what you want out of your life and the ability to start moving in that direction? These are some of the questions that mindfulness can give yo

Ep-145- Going from Trainer to Franchise Owner

May 17th, 2022 1h 9m

Going from trainer to successful business owner to franchise owner, this is what some trainers dream about and John Farkas is doing it. He has owned Blue Ocean Fitness for over 10 years and has recently bought into a boutique personal training

Ep-144- Going simple for more profits.

May 3rd, 2022 1h 18m

When you talk to Colin McGarty about his business, Sea Coast Kettlebell, he makes it sound easy. Like anyone should be able to do this, but we all know that is not the case. It’s anything but easy, but Colin makes it seem that why by keeping th

Ep 143- When Old School is The New New School

Apr 19th, 2022 51m 30s

Digital marketing is so complicated, expensive and getting less effective all the time. Could it be time to dust off some of the old school methods to see if they are more effective? Andrew Wallace was a trainer turned digital marketer. He know

Ep 142- Do you do what the High Performers do?

Apr 5th, 2022 51m 42s

Success leaves clues. All high performers have certain things in common. If you adopt some of these can it help you become a high performer? Cory Carter has interviewed high performers in all types of business and he says they definitely have c

Ep 141-What about Tik-Tok?

Mar 24th, 2022 42m 32s

We’ve had a lot of people on to talk about digital marketing, but what about Tik Tok? Has anyone explored this platform for marketing? And we focus on leads and clicks but what about what happens after the click? You need to take the friction

Ep 140- The Next Generation of Training Studio

Mar 8th, 2022 1h 1m

Artificial Intelligence and autonomous programing is making its way into the fitness industry. Will this make Personal Trainers obsolete in the coming years. The answer is yes, unless you continue to make yourself and your business relevant. J

Ep-139 The Rule of 26- 4 Steps to Doubling Website Revenue.

Feb 22nd, 2022 54m 13s

The 4 step process to increase your profits 100%. Michael “Buzz” Buzinski wrote The Rule of 26 to help fit pros compete profitably in the fitness business arena. Take Aways from this Episode What is Rule 26? The KPIs that directly drive rev

Ep-138-Leadership / Bryce Henson, CEO of Fit Body Boot Camp

Feb 1st, 2022 42m 41s

Bryce went from newbie trainer to CEO of Fit Body Boot Camp. He wouldn’t have been able to do it if he hadn’t evolved and developed his leadership skills. He shares the simple system he developed and still uses today. Key Takeaways from

Ep137-Do You Have a Purpose in the Fitness Industry?

Jan 18th, 2022 32m 21s

Everyone has their origin story of why they got started in the fitness industry, but most people do not have a clearly defined mission in the fitness industry for themselves or their business If you don’t know where you’re going how do you k

Ep136-Can You Achieve Everyday Excellence?

Jan 4th, 2022 57m 58s

We are all creatures of habit. Who we are, what we accomplish is a culmination of our habits. Everyday excellence start with auditing our habits and deciding which ones to keep and new ones we may need to reach our goals. Joe Templin wrote the

Ep135 - How do people want their fitness delivered.

Dec 21st, 2021 45m 27s

Two markets, online and in-person fitness. One product, fitness. Do you want to make a bigger impact in these markets? Then you better do your research otherwise you may be shouting where no one can hear you. Mike Hansen has done extensive rese

Ep134- No one cares as much as you, nor should they.

Dec 7th, 2021 1h 12m

It’s unreasonable to expect someone to care as much as you about your business. But an effective leader can get them behind the vision of the business and have them take pride in the part they play in bringing that vision to life. Tony Zaccari