When do you see the forest? And when do you see the trees? Building a company to scale requires a delicate balance of macro and micro focus – and the skill to know where to focus when. Josh Silverman has built that skill in leadership roles at Evite, eBay, Skype, and now Etsy. What he’s learned: Success isn’t just about zooming in on the details or taking the long view – but about knowing when to switch between perspectives.

Read Nik Money's book The Selfish Ape: Human Nature and Our Path to Extinction.

Watch Scott Suko topple dominoes: https://www.youtube.com/watch?v=-IuUp-rI0VU&feature=youtu.be

Read a transcript of this interview at: https://mastersofscale.com/josh-silverman-when-to-zoom-in-when-to-zoom-out/

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