Are you gripping to the handlebars of your product launch rollercoaster ride? Buckle up, as you'll appreciate Lesley's story in today's episode.

She's the co-founder of Newsletter Glue which spawned as a small feature inside another product that was nearly extinct. We'll learn why they spun this feature out, how they are doing market research, and what it's like to take on Substack as a competitor. Story's like these hit close to home, as I'm sure you've had a lot of the same anxiety as Lesley and her co-founder building your product.

Please say THANK YOU to today's sponsors:

• Mailster Newsletter Plugin -- Want to build a replacement to MailChimp using WordPress? Take a look at Mailster!
• Easy Support Videos -- Support your clients by embedding helpful videos inside the admin of WordPress. Check out this free plugin!