Robin is a practitioner of change and transformation who has been doing it, across Free Range, Fair Trade, Renewable Energy, Rainforest protection, poverty eradication and climate change, since 1991. He created the virtual agency HOST UNIVERSAL in 1997, SOHOST in 2013 and SOHO DAIRY in 2015. He continues to work with inspirational ideas and people to tackle serious challenges head on, believing that there is no issue that cannot be flipped to a positive outcome and that we do not have to screw the planet or its inhabitants to earn reward.