Instagram requires a very different strategy compared to other social networks in order to be successful. I had the pleasure of interviewing Christy Laurence, CEO and Founder of the leading Instagram scheduling app Plann, to discuss all things Instagram and how you can best create and implement an Instagram strategy to grow your brand.
Some of the things we discussed include:
- Instagram content strategy
- the importance of the grid
- hashtags
- posting frequency
- the value of Instagram analytics
- and more!
Key Highlights
[01:59] Introduction of Podcast Guest, Christy Laurence
[04:14] How Plann Started
[09:18] What Is Plann?
[10:16] Color Palette Analysis
[11:49] Other Killer Features of Plann
[16:18] Best Time Of The Day To Post On Instagram
[18:16] Hashtag Functionality
[21:14] The Concept Of Grid
[25:26] Are Preset Filters Needed To Be Successful On Instagram?
[27:12] Long Caption VS Short Caption
[28:03] Swipe Up In Instagram Story Or Dm Me For Link?
[29:59] Where Should You Put Hashtags?
[32:51] Christy's Advice On Posting Consistency and Frequency
[34:34] Connect With Christy
Notable Quotes
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