Phil Martie understands what parents go through when being in the NICU. When his twins were unexpectedly born 15 weeks prematurely, he had never felt more at the mercy of others. Spending 110 days in the NICU and the loss of one of their children pushed Phil to seize the opportunity to make sure no parent goes through the NICU experience un-empowered.
Nicolette's first product is NicoBoard, a parent-facing application that maps a premature baby's plan of care and tracks progress in a way that parents can understand. The application visually translates critical health data, enabling parents to be empowered members of their baby's healthcare team. Hospitals will provide a specialized tablet to parents that contains the app, and parents can also download the app to their personal devices and use a full web version on their desktop.