In today's episode, I cover how to begin the process of creating the "BEST" content for your business. I know, "best" is relative, but please listen... 

Simple answer: Research! Combine manual work with tools to get a 360 view into your market, and then break findings down by theme, topics, sub-topics. The architecture should use a top-down, drill-down effect.

When you deploy to your website, ensure your organization approaches all content with a SEO mindset - on top of your paid and social media.

Start here:

Google Trends

Twitter Trends

Yahoo Trends

BuzzSumo (popular topics/trends)

AnswerThePublic (scraped questions/answers)

SparkToro - the websites feature (where spending time, content collaboration opportunities)

Glimpse (what consumers are interested in)

Pinterest Trends (inside Pinterest, fashion, food, drink, etc)

Emarketer - trends, research, consumer interest

Similarweb - undercover marketing strategies and content

Adding keyword research should also be mentioned, specially when you drill down even deeper.

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