Recorded each week in New York. Meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. On #MediaSnack Meets we find out what is behind that success, what it takes to make change in the industry and what the rest of us can learn from that experience. Go to www.mediasnackpodcast.com
for full show notes and transcripts. An ID Comms podcast.
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How can you make your company the best at media?What is the roadmap and actions you need to take to transform the complex media operations of a major company?How do you inspire success and drive change within a giant global marketing organization like Mars Incorporated?These are just some of the amazing insights shared in this #MediaSnack Meets with Rob Rakowitz the Global Media Director of Mars, one of the world's largest advertisers. We get tips from Rob on:The role of the global media directorHow to prioritize your time to be most effectiveThe importance of having CMO who is interested in mediaHow to align support across a large company to drive changeFinding motivation for successful teamwork Rob also shares his huge passion for promoting 'Media Sustainability' to protect the long term health of the global advertising industry. Episode Links:Rob Rakowitz LinkedInRob Rakowitz TwitterThe Global Alliance for Responsible MediaTruth, Lies & Advertising by Jon SteelHooked by Nir EyalSpace Race by Jim TaylorBob Hoffman, aka The AdContrarian Scott Galloway 'The FOUR'Rob Norman Twitter
If I was CEO of Facebook, "I'd lose billions of dollars for my shareholders" says Bob Hoffman, The Ad ContrarianBut for a good reason. "I have an immodest goal to save freedom and democracy" he says. You may know Bob as his alter ego The Ad Contrarian, which is a regularly updated blog which Bob founded over a decade ago. It is devoted to presenting the counter argument to the marketing industry’s obsessive narrative with technology, automation and the new shiny things. The increasingly popular blog has evolved into speaking engagements and a series of books, most notably Bad Men which came out in 2017. In this episode we find out:what is Bob trying to achievewhat drives himwhen he’s going to quit (no time soon I expect). what Bob would do if he was the CEO of facebook instead of Mark Zuckerbergwhat advice he would give to his marketers if he was the billion dollar CMO he frequently criticizesand, whilst everyone reads his books, what does HE read for inspirationYou can check the show notes for this episode at mediasnackpodcast.com including a full transcript of the interviewSo. Without further delay. Please enjoy this lively (and mildly sweary) interview with The Ad Contrarian, Mr Bob Hoffman An ID Comms PodcastEpisode Links:The Ad Contrarian Twitter The Ad Contrarian Blog - First Comes The Sale. Then Comes The Social.Bob Hoffman - Bad MenBob Hoffman - Laughing At AdvertisingBob Hoffman - Marketers Are From Mars, Consumers Are From New Jersey#MediaSnack - Bob Hoffman named ‘The Copernicus of Media’John Mortimer - Rumpole of the BaileyBill Bryson - A Short History of Nearly EverythingRichard Fineman - Physics LecturesEaon Pritchard - Where Did It All Go Wrong?Richard Shotton - The Choice FactoryDave Trott - One Plus One Equals ThreeDave Trott - Predatory ThinkingMichael Lewis - The Big ShortMichael Lewis - MoneyballMichael Lewis - Liar’s Poker
What does it take to put on a global media conference? How do you keep on top of global trends and decide what to prioritize and put on the agenda each year? Jeremy King, CEO of The Festival of Media shares the months of planning that go into each of their Festival events. If there's one person that sees the macro changes in the industry so closely each year it is Jeremy. Learn why Jeremy has been such a passionate advocate for inclusion and diversity in the industry and the role that the Festival has played in raising that agenda onto conference stages around the world and inspiring the whole media industry to make change. Episode Links:Festival of Media websitehttp://www.festivalofmedia.com/global/Festival of Media twitterhttps://twitter.com/FestivalOfMediaJeremy King twitterhttps://twitter.com/jeremyking05
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