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#MediaSnack MEETSEpisodes
Episodes of #MediaSnack MEETS
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My guest for this episode is Adam Benaroya, Director, Global Media Capabilities & Operations at Johnson & Johnson Consumer Health.-----Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire succ
My guest for this episode is Hermann Hassenstein, Senior Head of Marketing Operations at Puma.-----Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the glob
My guest for this episode is Tom Kuhn, Vice President of Marketing at PGA Tour.Tom Kuhn: https://www.linkedin.com/in/tomwkuhn/-----Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success
My guest for this episode is Marla Skiko, Global Head of Media at Ford."The auto industry is in such an era of transformation right now, as people become more connected to their cars and other people. It is more about a software story than a ha
My guest for this episode is John Coyne, VP Brand Creative and Media at Intel. John Coyne: https://www.linkedin.com/in/coynejohn/-----Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire succe
"Let your experts be the experts" is great leadership advice for managing agencies.On the business "Our sales channels and categories changed dramatically due to COVID, we had to find different ways to sell in product and changed our model to
"Every single agency CEO talks about the same challenge; talent. Talent empowerment is the biggest challenge across all industries right now. "My guest on this #MediaSnack Meets is Marla Kaplowitz, the CEO of the 4As. I've known Marla for many
A candid conversation with WFA's Robert Rakowitz. Rob leads the Global Alliance for Responsible Media (GARM) - a never-been-done-before industry alliance that brings together global marketers, media agencies, media owner platforms and industry
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. Because the best are short of time, our guests answer only 6 quest
My guest for this episode is Belinda Smith, Global Head of Marketing Intelligence at EA (Electronic Arts) one of the world’s largest video game and entertainment companies. For the last couple of years, before she moved into her new Marketing I
From MadMen to Walled Gardens, what has been the role of an advertising lawyer and what best guidance do they give CMOs to navigate today's complex media landscape?What will happen in the FBI investigations into US media practices? How can we r
How can you make your company the best at media?What is the roadmap and actions you need to take to transform the complex media operations of a major company?How do you inspire success and drive change within a giant global marketing organizati
"I think we massively overcomplicate things and I don't actually think we need that much data" Tom Goodwin, author of 'Digital Darwinism', on this latest episode of #MediaSnack MeetsIs relevance more important than personalization?Are agencies
If I was CEO of Facebook, "I'd lose billions of dollars for my shareholders" says Bob Hoffman, The Ad ContrarianBut for a good reason. "I have an immodest goal to save freedom and democracy" he says. You may know Bob as his alter ego The Ad Con
What does it take to put on a global media conference? How do you keep on top of global trends and decide what to prioritize and put on the agenda each year? Jeremy King, CEO of The Festival of Media shares the months of planning that go into e
Everything you wanted to know about ad fraud but didn't know who to ask or even what to ask...Don't suffer from FOFO (fear of finding out).This extended #MediaSnack Meets with Dr. Augustine Fou lays out the key parts of the ad fraud challenge a
The most important thing for successful marketers to grow is by being BRAVE, says Gemma Greaves in this wide-ranging interview in New York. She has expanded The Marketing Society around the world and recruited some of the world's best CMO's as
What exactly is Ad Fraud, how big a problem is it, how does it happen and what can advertisers do about it? Just some of the questions answered by the 'Ad Fraud Crusader' Shailin Dhar, the founder of Method Media Intelligence. Learn how Shailin
How can you be an effective media director in a complex and fast-moving media industry? This is just one of the insights shared in this #MediaSnack Meets with Gerry D'Angelo the Global Media Director of P&G, the world's largest advertiser. We c
This episode is all about marketing innovation. Marketers say they want to "innovate" but what does that actually mean? Typically this can mean a brand partnering with an innovative startup in their category, learning an exploring together. But
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