What should you put in your image "alt tags"? I still see advice about this that's surprising. The short answer... Don't stuff your keywords into your image tags! This makes you look like a "pushy salesperson" to Google, trying to improve your rankings by being sneaky. Just be honest and use the tips from this episode.

IN THIS EPISODE...
[00:40] Question from a listener...
[01:10] Alt Tags... How to make them effective?
[02:40] SEO is partly just avoiding the Spam Team
[03:57] How to think about SEO conceptually
[05:01] How are images ranked
[07:00] What to include in image tags
[12:31] Accessibility lawsuits
[13:50] Tagging design elements
Topics: image tags, alt tags, keyword stuffing

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