For creative entrepreneurs, there’s always a tension between the creative projects we want to undertake, and the need to make it easy for people to understand the niche we fit into. It doesn’t make sense for us to be everything to everyone, but
Joe Rogan is the exception that proves the rule.For every 3 hour episode of Joe Rogan, there's a podcast that is shortening up their average episode.And rightfully so, I think.We're going on 10+ years of long-form interview podcasts, and the fo
As introverts, it often feels like other people can’t relate to our inner experience. We feel awkward in social situations, and work really hard not to convey that awkwardness to others. Our extrovert counterparts can perceive our behavior as s
This might be an odd thing for me to talk about.I spend all my time helping entrepreneurs and experts become MicroFamous. So what do I know?Yet there are some really critical lessons we can all take from Rogan’s history.There is no original rep
In today’s media landscape, it’s no surprise that all roads lead to video. It’s what we consume. It’s the beating drum of content marketing, and its platform agnostic because it applies to every industry including coaching and consulting. What
One of my friends in the coaching space forwarded me Sam Ovens’ video on how he’s spent the last 2 years breaking down and rebuilding his business.If you don’t know, Ovens started a business that became Consulting.com, which helped beginner exp
When I hear coaches and consultants talk about partnering, my ears perk up.Not because I’m a big believer in partnerships (as you’re about to see). It’s because I’m listening for the real reasons they want a partner.Most of the time I hear thin
On a consultation recently I found myself explaining something that I hadn’t quite articulated before.So I wanted to lay it out here in writing. Writing helps to get my thinking clear and integrates new concepts into my whole Point of View.I wa
We don’t often feature guests on the show, but when we do, it’s to spotlight authors, coaches and leaders who dive into introversion and why it’s not a deviation from the norm or a handicap - even in the world of coaching. There are many natura
There are two ways to find easy sales.One is a good long-term strategy, the other is a trap.Now we know from Richard Koch's work on the 80/20 Principle and his book the Star Principle...that the most likely way to build a sustainable, profitabl
Let's start with a little thought experiment: What is draining your time and energy right now?Not all tasks are equally draining. That leads us into our first big idea.1) Go after the things that drain the most energy first, not necessarily the
I spotted a question from an expert in a mastermind group and wanted to address it because it's a common one. Mostly I get this question from folks who've been on a few podcasts, know they enjoy being a guest, and can see the potential for thei
A client asked me the other day about hiring a social media agency. An agency promising to get far more engagement on her content.The idea is for them to push out content across multiple pages and platforms. Lots of pushing. It’s a very appeali
Inside our podcast production agency, one of my big pushes over the last couple years was to convert to Scrum-style project management so that we could be working on 2-3 service improvement projects at any given time. So I wanted to give you a
Years ago I caught an Uber and it was a nice newer black Infiniti sedan. Along the way, the driver explains that his day job is a financial advisor and he drives for Uber on the side for extra cash because he’s newer in the business.Now ask you
We are only in control of our actions. So setting goals around things like podcast downloads are pointless because we don't have direct control over them. Let's set the scene with a couple stories to illustrate the core challenge when setting g
As lead gen costs continue to go up, and social media algorithms are optimized for rapid rising, negative emotional responses, it gets more and more difficult to put any kind of a direct response call-to-action in front of people on social medi
Guests not sharing their episodes is one of the biggest frustrations of running a podcast.But is it the guest's fault?Not always.In this episode of MicroFamous we dive into 3 key mistakes podcasters are making right now that keep guests from ev
A lot of the frustration I see in the expert/thought leader space has one root cause.So I want to give you some common examples of failure, and I'll build up the big reveal - the root cause and some potential cures for this horrible ailment.And
Coaches, consultants and thought leaders can get a lot out of building relationships with fellow experts whether you’re joining a formal mastermind, or starting your own informal peer advisory group. The question is - how do we approach masterm
So I’ve been thinking a lot about the biggest challenge for us in the coaching/consulting space.I’m curious if you’d agree, but here’s how I’d describe it:If we don’t want to follow the Gary Vee model and chase free attention on social media, w
We’ve all heard the quote, If one person can do something, anyone can learn to do it.It might be a helpful belief, but that doesn’t make it objectively true.Especially when it comes to marketing.I had a client ask me if she should focus on Inst
With Apple releasing paid and freemium podcast subscriptions, there’s a lot of talk in the podcast world about this new option for monetizing podcasts.So this is a perfect opportunity to cover an idea I’ve talked about behind the scenes but isn
Yes, I listened to all 3 hours of this episode so you don’t have to.However, there are so many fantastic nuggets, I still highly recommend it to any podcaster.We align on virtually everything, from his simple approach to gear, to handling guest
I came across a really interesting video the other day and I wanted to share a short clip and some thoughts.The gentleman you’re about to hear is Jaron Lanier, he’s known now as a sort of Silicon Valley philosopher and futurist, with a backgrou