Ep 42: Exploring Consumer Neuroscience and Friction with Roger Dooley
Ep 42: Exploring Consumer Neuroscience and Friction with Roger Dooley
Ep 42: Exploring Consumer Neuroscience and Friction with Roger Dooley
Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill; named one of the Best Business Books of 2019 by strategy+business) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He’s been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market.
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Mike Up In Your Business Podcast with Mike Michalowicz
It is time to get serious about growing your business, and have some fun while doing it. Hosted by business & entrepreneurship author Mike Michalowicz, we dive into interviews with real entrepreneurs who have been in the trenches. They give us the good, the bad, and the ugly when it comes to starting and growing a business. Each episode is an opportunity to pick up tidbits of entrepreneurship knowledge, and apply it to your business. Formerly the Entrepreneurship Elevated Podcast.Join Podchaser to...
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