Want a look into the 2020 outlook for mobile UA on DSP? Buckle up! Goodgame Studios is an entertainment software studio that designs and develops online games, and Pau Quevedo is the company's Lead of Programmatic Trading. Our Host, Peggy Anne

GameChangerSF uses data science to get creative

Dec 4th, 2019 29m 25s

What do Atari and Oprah Winfrey have in common? Both companies have worked with GameChangerSF to grow their mobile apps. Phil Shpilberg, President of GameChangerSF, talked to our host, Peggy Anne Salz about what an ROAS-driven approach to creat

Put Your Audience First to Grow Your App and Earn Loyalty

Oct 14th, 2019 31m 45s

From a small Ukrainian village to Stanford University, our host Peggy Anne Salz catches up with Victoria Repa, CEO and Co-Founder, BetterMe, an ecosystem of health and lifestyle apps. But it’s not all about Victoria’s personal journey. In this

From motherhood to mentorship, a mobile marketing maven does it all

Oct 8th, 2019 28m 11s

Mobile marketing budgets are under assault, but this week’s guest is there to help. Our host Peggy Anne Salz catches up with Jennifer Burrington, SVP of Global Sales at Interceptd, to talk about everything from finding balance as a working moth

Ashleigh Rankin dishes on which ads work for Reddit's audience

Sep 24th, 2019 26m 25s

From cooking to sports to cats standing on their hind legs, Reddit has something for everyone. Subreddit topics let users take deep dives into whatever peaks their interest, letting them self-select into highly-targeted groups that should be a

Choosing the right app publisher partner—with complete confidence and without regret

Aug 23rd, 2019 32m 44s

If you're a hyper casual games developer, you have reason to celebrate. You're in a market that is seeing eye-watering growth and raking in cash thanks to an ad-supported model that ticks all the boxes. But winning is about selecting the right

Smart strategies to keep users hooked on your app—and great tools that help

Aug 14th, 2019 32m 44s

It's plain talk around how you can net high-value users and keep them coming back when our host Peggy Anne Salz catches up with Simon Lejeune, Head of User Acquisition at Hopper. The travel app uses big data to predict and analyze airfare to pr

Convincing numbers and powerful reasons to optimize your organic traffic

Aug 8th, 2019 27m 55s

It's a no-brainer that data fuels effective app marketing--but what data should you use? Our host Peggy Anne Salz catches up with Enric Pedró, CMO of Lab Cave — an ASO and mediation company — to discuss why marketers need to move beyond market

Diversify your portfolio to power your growth strategy

Jul 26th, 2019 25m 50s

Social casual games offer a core game loop that keeps users riveted for months, and a high level of playability and shareability that spurs spontaneous and frequent gameplay. It's a perfect fit with ads, including playables and reward videos, a

Building your personal brand in the digital age

Jul 12th, 2019 38m 14s

Digital unleashes opportunities at the fringe—and across the globe—creating a two-way street of amazing ideas and innovation. Entrepreneurs can tap this dynamic to take their businesses from good to great, and organizations are helping with pro

Cannabis, Canada and why size does not matter in influencer marketing

Jun 21st, 2019 20m 6s

Our host Peggy Anne Salz engages Kevan O'Brien, marketing director at LBC Studios--the independent studios that brought us the marijuana-themed mobile game Hempire—in a lively discussion around the vibe in games marketing and the impact of cann

Successful Networking To Make, Market And Monetize Your App

Jun 10th, 2019 34m 10s

From product fit to performance marketing, app publishers and growth marketers have to master a broad range of capabilities that are business critical and continuously changing. Staying a step ahead of the competition requires them to do more t

Exploring engagement opportunities enabled by keyboard apps

May 24th, 2019 24m 10s

Keyboard apps are part of the everyday routine--which is why they also represent a new (and still untapped) opportunity for marketers and brands to drive deeper user engagement with the help of stickers and other perks. Our host Peggy Anne Salz

Using alternative funding to accelerate growth

May 3rd, 2019 23m 10s

The App Economy is maturing, opening up new opportunities for app companies and brands to turn their apps into serious money and stable business. Our host and Chief Content Officer Peggy Anne Salz catches up with Siberia Su, Director of Marketi

Using live video streaming to engage audiences and make money as a bonus

Mar 7th, 2019 30m

Video used to be about telling stories, but some smart app companies are combining live streaming with gifting and other perks to develop new, cool and incredibly lucrative sources of revenue. A prime example is The Meet Group, which has harnes

Focus on what you can control to get more mileage out of your ad spend

Feb 28th, 2019 25m 52s

In the era of programmatic buying, much of the monetization process has been taken out of app creators’ hands. Algorithms are doing the job for you, but that doesn’t mean there isn’t plenty to consider. Focus on what you can control, that’s the

Mastering ‘Lifecycle Communications’ to fine-tune app marketing and focus retargeting

Feb 21st, 2019 24m 56s

If your app provides skincare products and advice, developing and delivering customized communications isn’t just a nice-to-have; it’s a business imperative. Your audience segmentation has to be on target and your messaging across all channels—

Take control of your app community and be your own YouTube

Jan 30th, 2019 23m 3s

Why be a tenant on another social media network? Smart app marketers are looking for alternatives that combine the power of bite-size videos with the freedom and flexibility to connect directly with app fans, influencers, and users. LAMA does b

Can AI scale amazing creatives to super-charge your campaigns?

Jan 16th, 2019 28m 12s

Don’t fire your graphics designers just yet. But you can use AI to automate many of the repetitive tasks that currently drown your graphics designers in drudge work and extinguish their creative spark. Our host and Chief Content Officer Peggy A

AI is transforming UA and growth marketing—but ad creatives isn’t where it will shine

Jan 9th, 2019 26m 11s

Reams of 2019 trends predictions posts are calling out AI as the mega-trend. There’s no doubt AI will power more cost-effective UA and bring other efficiencies, but there’s also a lot of hyperbole around where it will shine, and where it will s

Learning from apps with longer cycles to build deep trust and frequent engagement

Jan 2nd, 2019 22m 52s

Many apps measure success in MAUs and DAUs, but this approach doesn’t cut it for every category. For that you are going to need a deeper understanding of audiences and better approach to re-engagement, combining both will drive frequent use and

Why rewards advertising aligned with “moments” of accomplishment will convince and convert

Dec 19th, 2018 20m 22s

The right ad delivered to the right person in the right context is the Nirvana of mobile marketers everywhere on the planet. But add the right mood to the equation, and advertising takes on a new and incredibly valuable dimension. Kiip is geari

Why having women at the table should be table stakes in app marketing

Dec 13th, 2018 30m 42s

Women at app companies on the move share the lessons and learnings that have allowed them to attain new levels of personal and business growth. We kick off a special mini-series by partnering with mBolden (formerly Women in Wireless), which cha

Creatives are the new “black” —so craft a strategy to stand out from the crowd

Dec 6th, 2018 24m 52s

App marketing is—by definition—driven by data and aligned with KPIs. But mobile ad creatives are rising up the ranks to be your key differentiator and source of competitive edge. Our host and Chief Content Officer Peggy Anne Salz catches up wit

Upday’s solid strategy to achieve sustainable revenues and drive growth off the charts

Nov 29th, 2018 29m

Upday, the mobile news app owned by digital publishing house Axel Springer and pre-installed in Samsung smartphones, has done both. The app, which pairs machine learning with human judgment to deliver users personalized news and information, is