Episode from the podcastModern Sales - B2B Selling Podcast

121 - [Interview] The Truth About Motivation with Justin Welsh

Released Thursday, 16th April 2020
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Can you motivate your team to reach new levels of performance, or are differences in motivation just genetic? Justin Welsh, former VP of Sales at PatientPop, talks about his approach to motivation, and what you can (and can't) do to keep your team motivated. Justin also reveals his formula for selling anything - one based on copywriting! - and discusses the differences between selling products and services.

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38m 24s
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