Episode from the podcastModern Sales - B2B Selling Podcast

122 - Sales Presentations: How to Make Them More Effective Based On How People Learn

Released Tuesday, 21st April 2020
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Sales presentations are a critical piece of your sales process, but have you ever stopped to ask how effective yours are? We can turn to the science of learning and something called cognitive load theory for the answers. What you'll find is that your sales presentations could be improved. In this episode, you'll find out how. 

Mentioned in this show:
Guy Kawasaki's 10/20/30 rule
Cognitive load

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24m 13s
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