How is expertise bought, and how should you sell yours? Hinge Marketing asks this question over and over again, and they do research on how professional services buyers make purchasing decisions. In this episode, Liston interviews Lee Frederiksen to discuss what he's uncovered in his research that we can apply to consultative selling. 

Want the full transcript? Visit the show notes page on our website:

https://servedontsell.com/modern-sales/hinge-marketing-lee-frederiksen

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