Episode from the podcastModern Sales - B2B Selling Podcast

123 - [Interview] How Professional Services Buyers Buy with Hinge Marketing's Lee Frederiksen

Released Thursday, 23rd April 2020
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How is expertise bought, and how should you sell yours? Hinge Marketing asks this question over and over again, and they do research on how professional services buyers make purchasing decisions. In this episode, Liston interviews Lee Frederiksen to discuss what he's uncovered in his research that we can apply to consultative selling. 

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36m 6s
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