Episode from the podcastModern Sales - B2B Selling Podcast

128 - [Interview] How to Sell During the Crisis with Jake Dunlap of Skaled Consulting

Released Thursday, 14th May 2020
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Should you be selling during the crisis? If so, how? The answer to the first question is yes, and the answer to the second question is more complicated. The simple version starts with one word: segmentation. In this episode, Jake Dunlap talks about his approach to segmentation, the pieces you need in place to make it work, and areas where he's seeing the most success with his own business and his clients' businesses. 

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34m 19s
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