Episode from the podcastModern Sales - B2B Selling Podcast

130 - [Interview] Radical Transparency In Negotiation with Todd Caponi

Released Thursday, 4th June 2020
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Would you show your cards to the dealer during a game of blackjack? That's what Todd Caponi thinks you should do in your next sale, including your negotiation process. In this episode, you'll learn why it's best to expose your flaws openly, how it'll help you build trust, and how to use radical transparency throughout the sale.

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38m 26s
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