Jeff and Tina Schmitt work on the cutting edge of the apparel industry and are leaders in producing fashions that help women of all shapes and sizes feel comfortable and confident in their clothing. Their "of-the-moment" lifestyle brand is super hot.

The Schmitts, a small-business duo, founded their company, Soybu, in 1998, and now sell their women's active wear through major retailers, including Sports Authority, REI and CorePower Yoga. Last month, they opened the first of many dedicated retail outlets.

On this week's Monday Morning Radio, the Schmitts explain the secret to thriving in the highly competitive women's clothing industry.

The Schmitts are interviewed by Wizard Academy faculty member Dean Rotbart and wealth management expert David Biondo.  Dean and David are co-hosts of the weekly Business Unconventional radio news magazine broadcast on 710 KNUS AM in Denver.

Be sure to follow B. Unconventional on Twitter: @BUnRadio and subscribe to Roy H. Williams's Monday Morning Memo.  The best things in life really are free!

Posted:  March 3, 2014
Monday Morning Run Time: mins secs
Photo:  Tina and Jeff Schmitt, Soybu