There are many elements in a successful ecommerce program, but email is at the top of the list.  From simple promotional campaigns to event specific "flows" the trick is to send the right message at the right time.  

This week, our guest Ivana Radojevic talks about the four types of email you should include in your ecommerce marketing program

1) The Welcome Flow - a series of emails sent to new site visitors. Emails in a welcome flow generate a 86% greater click rate than one-time sends.

2) Abandon Cart Flow - 7 out of every ten prospective customers will abandon their shopping cart.  These emails bring them back to the checkout page. 

3) Post sale Flow - This is a great time to thank a customer, perhaps share tips on how to use the product to get ahead of potential customer service issues. 

4) The Campaign - These are one time emails with special offers or information, not tied to a particular event. 

Want to improve your email game, be sure to listen to the whole episode