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Episode from the podcastMore than a Few Words

#656 Kiss Your Email

Released Sunday, 14th November 2021
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As you plan your next email marketing campaign don't overwhelm customers with multiple offers. They won't spend the time reading all that text. As a matter of fact, there's a lot of research which proves the more choices you give someone, the less likely they are to make any decision at all.

So if you want to create an effective email, make one compelling offer.  Why?  Think about kids on Christmas morning. When they see all the presents under the tree  they freak out and don't know where to start. So you hand them gifts to open one by one.

Treat your customers the same way. Give them one email promotion at a time that will jump off the page. It won't be right for everyone, but that's okay. Your next offer might be just what they are looking for.

Remember the kiss method. Keep it simple, and you will succeed
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