Nora chats with Eddie Hearn, the President of Matchroom Boxing. What began as a family business, Matchroom Sport now has an estimated valuation of over $800 million. Eddie explains why storytelling is at the core of his business, and why he believes that “sales is a transfer of emotion.” Source for the game: Atlas Obscura’s 18 Obscure Sports That Are Well Worth Rooting For. For more info on our presenting sponsor, check out realvision.com/businesscasual. 

Host: Nora AliProducer: Olivia Meade   Video Editor: Sebastian VegaProduction, Mixing & Sound Design: Daniel MarkusMusic: Daniel Markus & Breakmaster CylinderFact Checker: Kate Brandt Senior Producer: Katherine MilsopVP, Head of Multimedia: Sarah Singer 

Full transcripts for all Business Casual episodes available at https://businesscasual.fm