Selena Soo is a publicity and marketing strategist for visionary entrepreneurs, experts and authors who want to reach millions with their message. She’s helped clients and students get featured in places like The Oprah Magazine, Forbes, and Inc., and land interviews on national TV. In this episode, she shares the inner work that has to happen before you become a household name, why a rags-to-riches story isn’t enough if you want to get attention, and what to think about as you’re developing your story.