Tara McMullin is the founder of CoCommercial, a business community for entrepreneurs serious about making money and impacting their communities. She’s also the host of Profit. Power. Pursuit., a bestselling instructor on CreativeLive, and has been featured in Fast Company, Inc, and Forbes. In this episode, we talk about how the last US election drastically changed the social media landscape, why authenticity is so critical, how the price you charge tells a story and the future of digital marketing.