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We explore Kristina's experience taking leave as a parent of a newborn, and, true to MRXplorer form, expand it to how leave should be for everyone everywhere. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mrxplorer/me
Z gets pretty vulnerable as she shares her struggle with whether or not she can still be considered a market researcher now that she's in a research operations role. If you've ever experienced impostor syndrome, you'll likely relate quite heavi
Kristina and Z are back! They chat through some of the "where have we been," and then, "what are we gonna talk about the next few months," and generally just catch up podcast-like. Also, Wordle and Nerdle get a mention! --- Send in a voic
What exactly IS semiotics? Whitney Dunlap-Fowler joins us to walk us through what it is, how it's used, and where to learn more about it. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mrxplorer/message
Z and Kristina muse over a few things in this episode.- When will "agile research" become "research"?- When will "agile research" reach business-to-business research?- Is "agile" excluding the ability to achieve inclusive research? - Whose
Kristina and Z take some time to reflect on the conversations around diversity, equity, and inclusion with the guests from the past few months on the podcast.--- Send in a voice message: https://podcasters.spotify.com/pod/show/mrxplorer/mes
Mary Ann Mendez joins Kristina and Z to chat about her experiences as a blind woman in the field of market research. Learn about the opportunity for online qualitative tools to be more inclusive, the diversity philosophy, and the skills of blin
Welcome to Monday Musings, the series where Z and Kristina muse over a market research topic. We kick it off with a chat about storytelling in market research, the difficulties around storytelling as a market researcher who wants to share ALL t
Melissa Nevarez and Anacely Vazquez-Carrillo join Kristina and Z to share their experiences being Latinas in the world of market research. We get into topics like different subgroups within the Latinx umbrella, 2020 polling and messages about t
Hear from Mario Carrasco, co-founder and principal of ThinkNow as he explains some of the cultural nuances that lead to marked differences in the way Latinx survey respondents are recruited and nurtured, then stay as he candidly shares his expe
In our first international episode, we chat with a couple of the founding members of Colour of Research (CORe) in the UK. Listen to their experiences as people of color in the market research industry, and enjoy their passion for the work they'
Our journey exploring the world of diversity and inclusion inside and outside the market research walls starts with our conversation with Pepper Miller, author, market researcher, and Black-American subject matter expert. This candid conversati
We're kicking off a series of interviews that talk about diversity and inclusion from the perspective of underrepresented groups. We hope you'll join us as we share the fun and courageous conversations we've had (and continue having) around thi
Ethnography: it's way, WAY more than just following someone around while they shop. Learn what it is, what to consider when performing an ethnography, and how to be sure your ethnography is inclusive! References mentioned:Paco Underhill, Why
Welcome to CX 101 with Rajul Jain who works for Microsoft's Customer and Market Research team. Listen to learn hat is customer experience research, how is it different from user experience research? What does it measure? When should you use it?
A group of crows is a murder. A group of fish? A school. But what do you call a group of research methodologies? We're kicking off our 2020-2021 season with a live brainstorm of research methodologies in various groupings - advanced modeling,
We've been doing a lot of learning, listening, and self-evaluating the past few weeks with the renewed emphasis on systemic racism in the world. We wanted to share some of our fledgling thoughts and actions, and our decision for where this podc
A few questions to consider about inclusion in research and in the workplace. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mrxplorer/message
Z and Kristina chat about being a woman in the market research industry, and their experiences seeing other women in leadership roles within the industry, their perceptions of being able to the mothers AND market researchers climbing career lad
A quick take and call to action to continue having empathy for each other and for those who participate in research. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mrxplorer/message
Zappi and VoxPopMe recently hosted the first ever Virtual Insights Summit, held May 5-6. Z shares a high-level view of what this event was like, how it differed and was similar to in-person events, and her experience being a speaker at the summ
Hard skills: the ones like statistical analysis, how to write a survey, how to be a focus group moderator... Kristina and Z explore not just how to learn those skills, but how they identify when they need to expand their skillset, how to choose
Join Kristina and Z in a chat about learning, which morphs into a discussion about mentor relationships, turning to your network to help you learn, and various options available for learning hard skills on the job and off the job. Find us on
Welcome to the first episode of "From the Front Lines," a series where I talk to those who are working "on the front lines" within brands, for market research partners (aka vendors), and software suppliers. Kristina Perkins is a market researc
How is the coronavirus, Covid-19, impacting the insights industry? From remote working situations to research itself, let's explore some of the impacts we're seeing, and let's talk about some of the ways we can mitigate those impacts. Keeping y
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