Marketing isn't just about persuading people to sign up for your music lessons. Marketing has the ability to change the world. Marketing encourages people to dream of a better life, a better future, a better world. 

All purchases are driven by a desire for change. You don't buy a new pair of shoes because your old pair are worn in. That might be a part of it. You buy a new pair of shoes because they'll make you feel better about yourself. They'll put a little extra hop in your step.

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