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Music Lessons and Marketing

A weekly Business, Marketing and Music podcast
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Episodes of Music Lessons and Marketing

When it comes to organic reach on Facebook, your personal profile has considerably more reach than your studio's business page. Your business page serves more as a staging ground for your Facebook ads.   There are ways to leverage the reach of
In part II of "What to do When Your Music School Won't Grow" I dig deep with music school owner Eric Bourassa to explore some marketing strategies to supercharge his music school's growth.  https://davesimonsmusic.com/
Have you ever introduced a new policy or procedure to your staff that's met with silent resistance or rolling eyes?  In this week's podcast, I explore some different strategies for how to handle pushback from your staff.  davesimonsmusic.com
In this episode, Danny Thompson host of Music Lesson Business Academy and owner of the Music Factory shares how he is able to generate over $100,000 a year with a single group class. www.davesimonsmusic.com
In this episode, I discuss how you can apply your musical knowledge to create more effective marketing for your music teaching business.  During the early years of my music school, I was reluctant to embrace marketing. I knew it was important f
Why do parents seek out music lessons? Do parents expect or hope for different results from music lessons as opposed to other activities? We could guess and speculate what drives our customers. The better we understand our customer's motivation
Why is it that some music schools are able to grow a business with hundreds of students while others struggle to scale at this level? In this episode, I interview Maury and Raquel Kelly who have built a highly successful music school with 300+
It happens to the best of us. Your music school grows and grows and then seems to get stuck. For whatever reason, your enrollment hits a ceiling that seems impossible to breakthrough.  In part 1 of this 3 part series, music school owner Eric Bo
Something that is remarkable is worthy of remark.  By creating remarkable moments for your students you're creating moments that your customers are likely to share with others.  The secret to word-of-mouth marketing is inspiring the families in
The way you price your music lessons has a significant impact on how customer's perceptions. Pricing sends a signal of quality, reliability, confidence, and success. A product that's priced high clearly must be a high in-demand product.  In thi
Most music school owners would agree that word of mouth marketing, or referral marketing, is their number 1 source of new students. More reason to have multiple referral marketing systems in your music school.  In this episode, I share a simple
A music studio, in its most natural state, is a disjointed community. It’s a community comprised of teachers, parents, and students that rarely come together as a group. Your school's culture is defined by its customs, rituals, and values.  Cul
In 1997 Apple forever changed the world of marketing in a 30-second commercial, "Think Different". The commercial wasn't about their products. Instead, it was an inspirational and motivational message. The commercial was a massive success and A
There are two ways to fix your marketing problems.  Targeting  Messaging Fixing your targeting is a relatively quick fix. But messaging requires a little work. Marketing works best when you appeal to your ideal customer's heart first. You can
In this episode, Jonny Wilson shares more insights into how he built a music school with 2,000 students in part II of this 2-part series. 
2,000 students? Is that really possible? Yes, it is! In part I of this two-part series, Jonny Wilson shares some of his secrets as to how he went from 1 student to 2,000. Jonny has now made his strategies and tactics for exponential business gr
Making the leap from a solo music instructor to a multi-teacher studio is an ambitious step. You need more than faith to successfully make this leap. You need a plan.  In this episode, I speak with music studio owner, Jason Thompson who plans o
In this episode, I discuss how to create an emotional journey for your website visitor. An emotional journey that will inspire them to click your call to action button and begin the sales process.
In this episode, I discuss how you can optimize your website to attract more leads and make more sales.  Today's show is brought to you by Kidzrock. Kidzrock teaches kids ages 4-7, how to play music in a real performing rock band.  https://dave
We all would like to think we're customer-centric in our business. But just how customer-centric are you? Good customer service isn't enough. In this episode, I explore 3 ways you can position your music school to be all about the customer.  da
Marketing isn't just about persuading people to sign up for your music lessons. Marketing has the ability to change the world. Marketing encourages people to dream of a better life, a better future, a better world.  All purchases are driven by
We all have our opinions about contractors vs employees. In this week's show, I speak with an employment attorney Dan Messeloff to look at the legal implications of contractors. I was surprised to learn just how risky it is to run a music sch
In this episode, I sit down with James Brandt to discuss the pros and cons of music lessons taught by contractors vs employees. Know the laws in your state regarding this topic so you can run and lead your music school without any legal challen
Story marketing is a two-sided coin. One side features the use of storytelling as a device to hook the recipient of your marketing message. Not stories about your music lessons, but stories about your customer. Stories that tell a tale of how
In this episode, I discuss 5 common writing mistakes to avoid on your music school's website.  davesimonsmusic.com
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