With 2020 wrapped up, our attention has turned to goals and opportunities in 2021. With that in mind, the Nashville Digital Marketing Podcast will be changing.

E20: The Absence of Google Analytics on Your Website

Jan 7th, 2021 9m 22s

Yes, members of the music business can easily see that your website does not have Google Analytics installed. Consider it a missed opportunity to understand your audience, and grow it!

E19: The Pitfalls and Opportunities of Live Performance

Dec 31st, 2020 13m 44s

E18: Don't Let Yourself Be Forgotten

Dec 23rd, 2020 5m 59s

On episode 18 of the Nashville Digital Marketing Podcast, Jake reminders listeners to not allow themselves or their music to get lost and forgotten. People are busy. People have a lot going on. They will forget about you if you let them.

E17: Back to the Fundamentals of Advertising: List, Offer, Creative

Dec 17th, 2020 9m 35s

You don't need to be a digital marketing expert to understand the importance and proper prioritizing of List, Offer, and Creative.

E16: Don't Underestimate the Precision of YouTube Custom Audiences

Dec 10th, 2020 8m

As much as people talk about Facebook Ads targeting as a key method for finding the right audiences for your music, much less attention goes to YouTube custom audiences. Greater precision, wider range of possibilities, and MUCH lower cost.

E15: Reach Playlist Curators, A&R, Publishers, and More with this New Digital Tool

Dec 6th, 2020 15m 18s

With the new digital marketing tool from HyperValue, you can put your music in front of the most influential audiences in the music industry. Podcast subscribers receive 25% off with code NDMP25.

E14: What to Look for in an Artist-Manager Relationship

Nov 5th, 2020 7m 31s

It's one of the most important relationships you'll have in the music industry. In Episode 14, Jake explores what makes a great artist manager, and uncovers the single characteristic that matters most.

E13: Awesome Tool for Bands - Get Notified When Someone Mentions Your Band Name

Oct 29th, 2020 5m 10s

A quick-hitter for Episode 13. Set up this tool in 4 minutes or less, and get alerted when people talk about your band - or you.

E12: Do You Have These 4 Tools Installed on Your Website?

Oct 22nd, 2020 13m 42s

In a few years, you might really wish someone would've told you about these Big 4 tools in digital marketing.

E11: Shifting Your Mindset from Playing Music to Building an Audience

Oct 14th, 2020 19m

Musicians are entrepreneurs. Entrepreneurs are marketers. Your music has to be great, but that's a given. Knowing how to develop your audience is a challenge and an opportunity.

E9: The Ugly Truth: Sometimes It's Not About Talent

Sep 22nd, 2020 11m 27s

The music industry has changed. In the era of declining revenues for the raw music files, live music is more important than ever.The controversial reality is this: it's not necessarily about how talented you are as a musician - especially when

E10: Ten Things You Need to Have on Your Website

Sep 22nd, 2020 20m 39s

Yes, you need a website. Now let's talk about the basic things you must have on that website if you're a musician.

E8: When Does Google Paid Search Make Sense for Musicians?

Sep 10th, 2020 12m 17s

Paid search, or Search Engine Marketing (SEM), is the most profitable digital marketing channel for many businesses. Does it make sense for musicians? When should you consider using it?

E7: Triggering the Spotify Algorithm: A Word of Caution

Sep 2nd, 2020 11m 32s

The hot topic in music marketing is how to trigger, hack, or milk the Spotify algorithm to get songs "viral" - let's break this down and take caution when pursuing this objective Here's why.

E6: Let's Stop This Over-Dependency on Marketing/Social Media Funnels

Sep 1st, 2020 20m 17s

In the latest rendition of the Nashville Digital Marketing Podcast, Jake sounds off about the overuse of marketing funnels, specifically on social media platforms.

E5: The Secret, Golden Rule of Digital Marketing

Aug 25th, 2020 12m 27s

Revealed in this episode: the golden rule of digital marketing. For musicians, for businesses, for everyone. Memorize this law of advertising and build your career and business around it.

E4: Do You Really Need a Website?

Aug 24th, 2020 4m 40s

In today's age of social media profiles and affordable digital tools, can you get by without a website? As a musician, how critical is it to make the time, energy, and financial investment? Let's explore.

E3: Why Nashville is the Digital Marketing Capital of the World

Aug 12th, 2020 9m 6s

Episode 3 - Jake explains what makes Nashville the digital marketing capital of the world.

My Story of Nashville

Aug 6th, 2020 9m 6s

In this episode of the Nashville Digital Marketing Podcast, Jake shares a story of his first trip to Nashville and how it ultimately led to his further involvement in the music business and helping musicians advance their career.Mentioned in th

Welcome to the Nashville Digital Marketing Podcast

Aug 5th, 2020 2m 53s

We welcome you to the Nashville Digital Marketing Podcast, with your host, HyperValue Founder, Jake Bawolek. In today's music industry, it's never been easier to record music, but it's never been harder to sell music. Those who know how to use