Natalie Bibeau
Nata PR School (EN)Episodes
Episodes of Nata PR School
Mark All
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Although NATA PR agency is a leader in promoting high-end products in North America, it is always easier for us to interest the media when brands have a story to tell.The media loves:Founders who have a deep understanding of their product
What are public relations for, exactly?The simplest answer:Public relations are meant to make you known and increase your notoriety.Why?To gain the trust of your clients.When they find themselves choosing between you and your competitors'
Do you need help determining what sets public relations apart from marketing?Let me reassure you: you are not alone!First and foremost, I am a marketing professional, and during my training, we spent very little time on public relations.It w
Before the emergence of Instagram and TikTok, there was a very different understanding of public relations:We were held to visibility results (number of articles, major publications, etc.).Increase in visibility/awarenessSales related to o
Many leaders and marketing professionals believe that social media has replaced public relations."Why spend on public relations when we are well visible on the web and social media?" they think..."What does public relations bring in?"You wou
When I was the marketing director, I firmly believed that one needed to have a flamboyant personality to become a public relations professional.I considered myself privileged not to have to "sell" my stories to journalists.If you've listened
Amplification is a term that has come to the forefront with influencers.Many of our clients "amplify" the content created by the influencers they collaborate with.You have probably seen social media advertisements where an influencer uses a f
Undoubtedly, you hear about artificial intelligence every day, just like me.I started to ponder what "intelligent" public relations would look like? Public relations like the ones we practice at NATA PR agency.Here's what came to mind:Intell
You're probably like me, and you love shortcuts.You may have discovered ChatGPT and the time and money it saves you.And here you are with your new product, program, or service that you're launching in a few weeks, and you want sales to be ins
"We've already sent out press releases and never received any requests.I've often heard this phrase from skeptical new clients unfamiliar with public relations.These are often companies that have invested little in marketing and advertising.
As you may know, our program aimed at getting you known and featured for free by journalists and influencers is in its 4th edition.The doors will close on February 13th, and given that I dedicate all my time to managing a relations agency, I d
Before becoming an expert in public relations and founding NATA PR agency over 20 years ago, I held the position of communications and marketing director for ten years, working for companies such as an opera house, a theatre, a record label, an
I like to say that public relations is like going to the gym.You can read about the subject, understand the basic principles, and even discuss it with your colleagues, but if you never go to the "PR gym," you only grasp a vague theory.It's li
Are you, like me, looking for shortcuts to quickly understand and apply the basics of a new activity?Theory isn't your thing?That's precisely what has been on my mind for several years now.Whenever I need to learn and understand how to use a
There's nothing better to rekindle our inspiration than to take a closer look behind the scenes at major companies, those brands that evoke our admiration.Some may find studying the success of giants discouraging, but I suggest a change in per
Several years ago, I was single and didn't take vacations. I didn't want to travel alone, having done it numerous times before, and I preferred occupying my mind with running my beloved business and promoting our clients.However, I felt a cert
Do you still have dreams to fulfill? Are you dreaming of new achievements, new experiences that excite you?Since the beginning of the pandemic, the world has undergone significant changes, and we find ourselves on the brink of an economic rece
Here we are, near the end of the year, and perhaps, like me, you are motivated by future prospects and the upcoming year.The ending year of 2023 has been filled with challenges for me: my partner left the company, and we had to find new office
If you are an entrepreneur or even a young marketing director, it is highly likely that the sale of your services and products occupies your thoughts, perhaps even obsesses you.Increasing your revenue is undoubtedly a major priority.I complet
It took me a while to succinctly describe what the field of public relations is all about.When you visit the websites of public relations agencies, you'll notice numerous creative descriptions to illustrate PR services. It's normal if you need
Dear PR Friends, if, like me, you own your own business and numerous competitors operate in your industry, could you tell me in a single short sentence what sets you apart from the competition?In what ways are you different?This is a consider
One of our students is ready to send out his press release. His superiors have asked him to do so as quickly as possible, before the opening of the new store. "Everyone needs to know that we have a new store," they tell him.After reviewing the
One of the great mysteries surrounding public relations professionals is undoubtedly everything related to their contacts and the famous lists of journalists, formerly known as the address book.And as perception and beliefs are often more powe
I've already talked about my initial impressions of ChatGPT in episodes 140 and 161. Since then, I've extensively used this new tool, which has, in a way, become my new assistant for writing my podcast texts and translations.For those who may
When I talk to students from the NATA PR SCHOOL or entrepreneurs, one of the topics we often discuss is how to make sure our emails are read and generate interest.How to capture the attention of the media and influencers through public relatio
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