Branding expert Marc Rudov is a man of many opinions. His views on marketing may rankle some feathers, but his ultimate goal is always to educate his clients and get the best out of them. The author of two books, "Be Unique or Be Ignored" and "Brand is Destiny," I look forward to talking to Marc about his views on branding, namely how so many companies are missing the mark. It's sure to be an interesting 30 minutes!