Professor Pritch Pritchard, APR goes through the applications of protocols for crisis communications laid out by Jim Lukaszewski in his article “Establishing Individual and Corporate Crisis Communications Standards, Principles and Protocols”. We explain how to apply each of these protocols to your business communications in 2021. SOURCE: https://www.hsdl.org/?abstract&did=471222

02:12 Protocol is an accepted code of conduct or behavior or systems of rules for how to act in formal situations04:18 How to exchange information with stakeholders05:04 Rules and test to apply to achieve effective, problem-anticipating, ethically sound communication06:07 Attitudes, behaviors and specific language06:32 Responsiveness (1-hour response)09:23 Have brutally honest conversations with your leadership team – or else10:37 Openness and transparency11:33 Concern for stakeholders12:04 Respect 12:45 Cooperation14:10 Communicate with compassion14:30 Responsibility15:51 The public doesn’t trust “PR People” for unbiased news (sorry, but it’s true)16:35 Sensitivity18:05 Integrity19:05 Compassion20:38 Concern, Empathy, Sympathy, Contrition and Remorse21:39 The consent of those affected22:14 No SPIN – ever!22:30 Accountability in 7 steps22:58 Generacity23:12 Honesty

On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.

To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.

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