Corbett Drummey is founder and CEO of Popular Pays, a platform designed to help brands connect with content creators to execute social media marketing campaigns. The idea for Popular Pays started while Corbett was working in a "real job" at an advertising agency in Chicago helping brands coordinate marketing campaigns. Soon after quitting to pursue the idea full time, Popular Pays got accepted into the prestigious Y Combinator accelerator and now, after roughly $12M in funding, they're building out a marketplace making it easier than ever for brands to collaborate with social media influencers. Corbett joins to talk about his path to launching a company, the challenges they faced while scaling, why they stayed in Chicago after YC and where he sees the booming influencer marketing industry going in the coming years.
NextUp Chicago is brought to you by Hank Couture and Dylan Richter. DoorDash veterans by day, podcast hosts by night.
Podchaser is the ultimate destination for podcast data, search, and discovery. Learn More