Nonprofit Architect

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In this episode of The Nonprofit Architect Podcast, Travis talks with Steven Aguiar, a full-stack digital marketer and founder of Blue Wing and Good Goes Further. He has deep experience using digital marketing to drive positive outcomes for businesses and mission-driven organizations. He has worked with dozens of companies to grow and convert an audience throughout the entire marketing funnel. He has a BA from Brown University and is a Facebook, Google, and HubSpot-certified professional. This episode is packed with valuable content and ends with some powerful tips to make your Nonprofit stand out. Listen in now and be informed. Join the Nonprofit AllianceStruggling to move your Non-profit forward? Join the Nonprofit Architect Alliance, a mastermind group launched by Travis, where we talked with nonprofit leaders and branding experts on how to stand out among the crowd! Conversation Highlights: [02:05] Custom growth marketing blueprints for Nonprofits. [04:59] Getting your words out….. [08:40] Give people a reason to come back to you. But how? [11:35] How to structure your ads to bring more traffic [14:39] How to track your targeted audience [17:23] Are Facebook ads different from Instagram ads? [21:32] Creating a blueprint to success…… [26:28] How to use Tik Tok and drop shipping to raise funds for your Nonprofit [30:51] The need to know where your fanbase is. [31:52] The reason behind Good Goes Further. Remarkable quotes: "Everything either costs money or time." "Be an authoritative publisher"  "If they can't find you, they can't donate" Special Reminder: Share an episode of the Nonprofit Architect Podcast and tag Travis on social media to be entered in a chance to win a $200 donation to your cause. *The Rules for the Giveaway could be found at facebook.com/groups/nonprofitarchitect Resources and Contact Info: • Join Steven's Facebook group https://www.facebook.com/goodgoesfurther/videos/?ref=page_internal • Tune in to his Workshops at https://goodgoesfurther.com/blueprints/ • steven@bluewing.co • https://goodgoesfurther.com/ • https://www.linkedin.com/in/stevenaguiar/   I am a full-stack digital marketer and founder of BlueWing and Good Goes Further. I have deep experience using digital marketing to drive positive outcomes for businesses and mission-driven organizations. Early in my career, I managed social media and audience development for independent and venture-backed publishing startups, where I cut my teeth as a one-person digital marketing department. Now four years into my consulting journey, I have worked with dozens of companies to grow and convert an audience throughout the entire marketing funnel. I have a BA from Brown University and am a Facebook, Google, and HubSpot-certified professional. Nonprofit Architect Podcast Links Website: nonprofitarchitect.org Community: https://www.facebook.com/groups/NonprofitArchitect
In this episode of Nonprofit Architect, Travis talks with Monica Stoneking, founder of SK Consulting to help individuals, small businesses, growing businesses and non-profit organizations develop strategic branding, marketing and outreach plans. She has more than 20 years experience in strategic branding, marketing and communications. From Concept to Creation to Implementation, they help you take control of your marketing!   Starting from their own experience, they end up by giving some powerful tips to make your Nonprofit stand out. Listen in now and be informed. Conversation Highlights: Takeaway #1 : Struggling to move your Non-profit forward?Join the Nonprofit Alliance, a mastermind group launched by Travis, where we talked with nonprofit leaders and branding experts on how to stand out among the crowd! [01:59] Combining Passion, Time and Experience to help small Nonprofits to compete against big dogs. [07:42] Engagement in unique ways! [11:32] Working with grass-root organisations.(Setting up a National Virtual Talent Show) [20:16] Targeting the right audience…… [27:42] What is it you want to do?(The need for Research) [30:59] Marketing during the Pandemic. [34:07] Give them a reason to know who you are. Remarkable quotes: "Different is what we need right now!" "If you don't understand what you do, nobody else will." "The key for any Nonprofit is to stand out and stand above." Special Reminder: Join the Facebook mastermind group launched by Travis and get a chance to win a $200 donation for your Nonprofit.*  Bio: Monica is a firm believer that any business can be successful if the right plan is in place.  You can have all of the passion in the world for your business, its products or services and your customers.  However, that passion needs to be put into a plan - a strategic plan. Monica has been very fortunate in her personal and professional lives.  She has worked for great organizations that make positive differences in the lives of others. Her goal and mission in life has always been to help others succeed.​  Through SK Consulting, Monica is able to do what she loves - and she loves what she does.  She’s honored to serve businesses that help people get and stay healthy. She is touched by the mission of the non-profit organizations I help. She is inspired by the small business owners, the entrepreneurs who help sustain our local economy.  She understands the struggle of working within a limited budget and wants to help their partners maximize their business potential while minimizing their expenditures. As wife and a mom to an nine-year old boy and three four-legged kiddos, she appreciates the value of a dollar.  Knowing the difference between necessities and luxuries is vital.  Let's just say, the Dollar Store is her friend. Monica Stoneking received a B.S. in Communications/Journalism from Truman State University and earned a Master's degree in Public Administration from the University of Missouri - Columbia. Monica Stoneking 816-808-9101 monica@stonekingconsulting.com Facebook.com/MonicaStoneking    *Rules for the Giveaway could be found in the Group
In this episode of Nonprofit Architect, Travis talks with Bethany Snyder, founded Snyder Strategies to share and leverage my deep understanding of the advocacy world with non-profits and social justice organizations. She is a seasoned professional and an expert in managing strategic communications, leading successful advocacy initiatives, designing innovative outreach and engagement programs, and running high-profile campaigns. Starting from their own experience, they end up by giving some powerful tips to make your Nonprofit stand out. Listen in now and be informed. Conversation Highlights: Takeaway #1 : Struggling to move your Non-profit forward? Join the Nonprofit Alliance, a mastermind group launched by Travis, where we talked with nonprofit leaders and branding experts on how to stand out among the crowd! [00:40] What is Snyder strategies?(A roadmap to Success…) [06:39] Building the foundation of a legislative business. [12:11] The lower you get into government, the more concentrated your efforts are! [16:53] Does statistics matter? [19:01] Engaging legislative advocacy…… [22:39] A message to those who are scared to get engaged. [28:24] What is the easiest way to get a policy's priorities met? [30:49] Is there any special thing that you need to consider if your organization is funded by government?  Remarkable quotes:  "I want to help the world." "You need to know who to call." "Collective Will of the community is required to make it done." Special Reminder: Want to power up your advocacy efforts? Book a free 45-minute consultation call with Bethany Snyder.  Resources: Bethany's Website Snyder strategies on Facebook Bethany on LinkedIn Bio Bethany is an advocacy strategist, enthusiast, and optimist. She works with nonprofit organizations to help them realize their people power and pass good policy.  With over 15 years of experience in communications, advocacy, and public affairs, Bethany is an expert in managing strategic communications, leading successful advocacy initiatives, designing innovative outreach and engagement programs, and running high-profile campaigns. Having worked for various non-profit organizations, she has a passion for ensuring non-profits and social justice organizations use their voices and expertise to influence policies that impact those most in need.  Before she founded Snyder Strategies, Bethany served as the Director of Communications and Outreach for Harbage Consulting where she advised health care clients on strategic communications and outreach strategies.  Before joining Harbage Consulting, Bethany managed communications for Health Access California, a health care advocacy organization. Bethany also led the statewide outreach efforts for MNsure, Minnesota’s state-based health insurance  marketplace, on behalf of the consulting firm Grassroots Solutions.  From 2009 to 2014, Bethany served as the Health Care Representative/Field Director for Senator Al Franken (D-MN) in his state office. In this capacity, she managed the Senator’s health care and LGBTQ stakeholder relations in Minnesota, advancing the Senator’s priorities by soliciting feedback and support from stakeholders for key legislative proposals and leveraging and highlighting Minnesota’s best practices in health care. Bethany received her bachelor of arts in sociology and women’s studies from the University of Iowa and has a master in public policy from the Humphrey Institute of Public Affairs at the University of Minnesota.  In her spare time, Bethany leads Central Iowa Rainbow Families which provides support, social, and advocacy opportunities for LGBTQ-identified parents in central Iowa. She and her partner are also donors and active volunteers for the Family Equality Council. After spending a few years in Northern California, Bethany and her family recently moved back to the Midwest. 
  In this episode of Nonprofit Architect, Travis talks with Amy Fazio, an Experienced community builder and nonprofit leader with a proven track record and passion for fundraising, community engagement, and capacity building. She is the founder and CEO of 'Magnify Your Mission System' to help nonprofit executives at every stage of growth to declutter their fundraising, magnify their message, supercharge their engagement, and call in the resources they need to make their BIG Vision real. Starting from their own experience, they end up by giving some powerful tips to make your Nonprofit stand out. Listen in now and be informed. Conversation Highlights: Takeaway #1 : Struggling to move your Non-profit forward?Join the Nonprofit Alliance, a mastermind group launched by Travis, where we talked with nonprofit leaders and branding experts on how to stand out among the crowd! [02:45] What is 'Magnify Your Mission'? How can it help you? [05:44] Simplifying the process of fundraising. Takeaway #2 : Check out the Interview with Steven Kuhn where they discuss how to solve the unsolvable problems. [11:67] We(Nonprofits) are community builders. [16:49] Connecting entrepreneurs to your Nonprofit. [22:44] Know why your donors are donating. [21:50] Do less and do it right! [27:61] Why is it necessary to invite yourself to the party? [29:54] Getting used to be a little uncomfortable is a part of leadership. [31:57] Converting your hurdles into new opportunities. [36:51] TAKE CARE OF YOURSELF Remarkable Quotes: "Our country would look very different without us." "We are helping the helpers!" "Pedaling hard won't get you to your destination if you are not going down the right river." Special Reminder: Make sure to contact Travis and Amy in order to boost your Nonprofit. Get the help you need!  About Amy: Hi! My name is Amy Fazio and fundraising fires me up! I’m focused on helping nonprofit executives at every stage of growth to declutter their fundraising, magnify their message, supercharge their engagement, and call in the resources they need. You'd think that if you help a national nonprofit 2x their revenue, $1 million in the bank, increase their staff by 40%, and secure massive sponsors you'd feel satisfied... in reality, I was burned out. But let's take a step back. As a CEO of a national trade association we were updating, upgrading and getting amazing results. I should have felt satisfied, happy even with our successes. It wasn’t that difficult to expand our outreach. It wasn’t that hard to engage with potential donors. Truthfully, it wasn’t even that hard to raise money. So you might think it was a huge success. In reality, I was burned out. I wasn’t sleeping, I was waking up early to catch flights and deliver my elevator speeches in boardrooms from Florida to California. The insane pressure to keep the momentum going was very real. And I started to wonder if I could show other people how to leverage their relationships and position to attract donors to achieve the Big Vision faster WITHOUT burning out. I began sharing my process that had raised millions and millions of dollars ~ my secret sauce. Throughout my 25-year career, I’ve served as an educator, volunteer, fundraiser, community organizer, community health counselor, nonprofit executive, CEO, consultant, and board member. ​My diverse perspective and first-hand experience over the years has taught me that we have big challenges and we need big systems change to solve them. The Magnify Your Mission CoLAB™ was born to offer a community for leaders of different industries and size who want to accelerate real transformation for those they serve. Are you done with the 24/7 hustle, unrealistic expectations on a shoestring budget, lackluster support from board and community, tired of begging for money, or never sure where the funding is coming from? I’m excited to help leaders scale their mission by finding an easier way to attract their ideal donors who are ready to give so you can create more impact and have more peace. amyfazio17@gmail.com https://www.facebook.com/amyafazio
In this episode of Nonprofit Architect, Travis talks with Gabe Cooper, the Founder and CEO of Virtuous Software, a CRM and Marketing platform helping charities increase their impact and do more good. His drive stems from a passion to create market-defining software and help charities reimagine generosity. He co-founded Brushfire Interactive and Shotzoom Software where my team and built a series of successful products in the nonprofit and for-profit sectors. Their work has been featured on CNN, Apple's WWDC, the New York Times, Mashable, USA Today, and Wired Magazine. Starting from their own experience, they end up by giving some powerful tips to make your Nonprofit stand out. Listen in now and be informed. Conversation Highlights: Takeaway #1 : Struggling to move your Non-profit forward?Join the Nonprofit Alliance, a mastermind group launched by Travis, where we talked with nonprofit leaders and branding experts on how to stand out among the crowd! [00:43] Virtuous is more than just a CRM. It helps nonprofit teams create responsive donor experiences that improve retention and increase impact at scale. [02:32] A working relation with Brady. [04:17] What keeps Virtuous going? [10:47] What is the best way for nonprofits to increase the donor retention? [13:43] Gratitude is the best gift you can give to your donors. [20:29] Practices that NonProfits can implement to increase their generosity. [25:00] What can you do in this COVID situation? [30:34] The need to know your donation pattern. [31:32] Want to boost Your nonprofit and increase your donor's retention? Check out Virtuous. Remarkable quotes: "We are helping the helpers!" "Now is the time when our cause is more important than ever." "Start right now!" Special Reminder: Visit Virtuous.org/responsive to get your FREE Responsive Fundraising Blueprint and make sure to check out the book on Amazon. Bio Gabe Cooper is the Founder and CEO of Virtuous, a Responsive CRM & Marketing Platform helping nonprofits build lasting relationships with their donors. He is also the author of the top-selling book Responsive Fundraising and co-host of the Responsive Fundraiser podcast. After serving in a leadership role at a large nonprofit, Gabe went on to help build a series of successful software products in the nonprofit and for-profit sectors. His team's products have been featured in Wired, USA Today, NY Times, and Apple's WWDC. His drive stems from a passion to create market-defining software and help charities reimagine generosity. Contact Info: gabec@virtuoussoftware.com Website: https://www.virtuouscrm.com/Twitter: https://twitter.com/VirtuousCRM Linkedin:https://www.linkedin.com/company/virtuous  
In this episode of Nonprofit Architect, Travis talks with Sonia Chavez,  the founder of Looking2Leap LLC with a life mission to transform leadership and create spaces where those who have been forgotten can remember and reclaim themselves. She is a veteran, an entrepreneur, a seasoned analyst, a leadership expert, an empath, and a certified life coach. They discuss on those minute details that unknowingly become dangerous for your Nonprofit. Starting from their own experience, they end up by giving some powerful tips to make your Nonprofit stand out. Listen in now and be informed. Conversation highlights: Takeaway #1 : Struggling to move your Non-profit forward?Join the Nonprofit Alliance, a mastermind group launched by Travis, where we talked with nonprofit leaders and branding experts on how to stand out among the crowd! [02:45] An advice to those who are overwhelmed. [07:36] How woman crush man in every category out there! [12:14] What you can do for yourself? [18:40] Are you taking the time to sit with yourself? [21:26] Be who you are and take ownership of your life. [26:05] You have the choice to respond! [30:31] What are the benefits of Practicing Curiosity? [33:35] Are you addicted to your own emotional drama? [34:06] Go to the first episode of NonProfit Architect and read the PDF about Travis's life and his childhood. [37:01] Gratitude is one of the most powerful thing that we have access to. [40:01] What does it mean to have a personal belief system? Remarkable quotes: " Women have really powerful entrepreneurial skills." "Women are always doing something for others." "Don't believe everything you think." "People tried to kill me" - Travis Bio Sonia Chavez is the founder of Looking2Leap LLC with a life mission to liberate youth and others from toxic generational patterns by remembering and reclaiming the powerful soul they are. She is a veteran, an entrepreneur, a seasoned analyst, a leadership expert, an empath, and a certified life coach. She grew up poor in money, rich in love, and with a shadow of family addiction that followed her everywhere. She spent her life running from shame, addicted to alcohol and achievement. No amount of numbing or success could fill her emptiness. With the support and guidance of key mentors, coaches, and leadership training, Sonia took a deep journey of self-healing and self-love. Through this work she was guided to her calling of creating safe spaces for deep souls to explore their beautiful mess and set themselves free! She is an experienced leader, trained facilitator, and fierce soul coach. Sonia is an advocate for at-risk youth, and underrepresented communities. She loves working with eager, dynamic youth and adults who are heavily focused on social justice and leadership within their communities. Sonia loves to spend her time reading, volunteering, outdoors, meeting interesting people, and anything that involves learning new complex ideas to make the world a happier place! Resources http://www.looking2leap.com/ sonia@looking2leap.com http://www.linkedin.com/in/sonia-chavez-23b239178 https://www.facebook.com/Leaping2Lead/ https://www.instagram.com/looking2leap/  
Communication has been a vital part for the human civilization. But do it play a major role in pushing your nonprofit forward?   In this episode of Nonprofit Architect, Travis talks with Lewis Chaney, a business Storytelling Consultant and a Public Speaking Coach. Lewis is a TEDX Alumni, Photojournalist and a Director with extensive background in Television News, Entertainment News, Commercial Advertising and Independent Film.   They discuss on those minute details that unknowingly become dangerous for your Nonprofit. Starting from their own experience, they end up by giving some powerful tips to make your Nonprofit stand out. Listen in now and be informed. Conversation highlights: [00:34] Takeaway #1 : Struggling to move your Non-profit forward? Join the Nonprofit Alliance, a mastermind group launched by Travis, where we talked with nonprofit leaders and branding experts on how to stand out among the crowd! [02:50] The worst thing you can ever say is I'll wing it! [06:38] She said, "If you don't listen to me, you don't want to listen to me." [11:00] Getting to that damn point! [16:58] She had no idea what a phonebook is! [20:11] Find out if Travis is started getting selfish. What's your magic bullet for getting over fear? [24:37] The weights(at gym) don't get lighter, they weigh the same instead you grow stronger. [30:05] You owe them to give them your best! [34:42] Takeaway #2 : Check out Lewis's course on his website. Let the best speaker speak out of you! Remarkable quotes: "If you clutter things people aren't paying attention to you anymore." "You coming late and you get out early" "If you wanna get your message out, you might just have a moment or two! " "If I have a 3 hour speech to give, I'll get up and write it right now. No big deal! If I only have 20 minutes, I'll put in 10 hours to make sure those 20 minutes are as synchronised as possible. And if I only have 5 minutes, I'll spend the whole week to make sure I maximize each and every second I am allotted." Bio Over the course of a long, award-winning career, Lewis Chaney has told tens of thousands of stories in Television News, Entertainment News, Commercial Advertising, and Independent Film, working with everyone from the homeless to the rich and famous. In addition, he has trained over 100 journalists and photojournalists, is a TEDX alumni and award winning speaker.As CEO of GET TO THE DAMN POINT, LLC, he's here to do just that helping you save time, increase your value and raise the bar in your nonprofit. Resources - lewis@gettothedamnpoint.com - www.gettothedamnpoint.com https://www.youtube.com/channel/UCEkacqryFyL_oRwhDomeDBg?view_as=subscriber - https://www.facebook.com/Gettothedamnpoint-637581246866849 - https://www.linkedin.com/in/lewis-d-chaney/
In this episode of Nonprofit Architect, Travis talks with Karley Cunningham, a big thinker as well as the creative strategist and business accelerator at BigBoldBrand. She's written for well-respected publications and is a sought-after speaker and mentor for several National and international business organizations. Her past career as a pro Elite Athlete has taught her to be performance driven and now she is filled by a natural collision between business development brand and good design. Listen in now and be informed.   Conversation Highlights: [00:20] Takeaway #1 : Struggling to move your Non-profit forward?Join the Nonprofit Alliance, a mastermind group launched by Travis, where we talked with nonprofit leaders and branding experts on how to stand out among the crowd! [03:20] Why do magic happen when everything is aligned? [06:25] Takeaway #2 : Check out Travis on Facebook. [08:34] "To develop a whole community, you must work on the layout of the neighbourhood and where the house of each individual is." [10:20] Are the tactics in alignment with your purpose? Are they in alignment with your guiding principles? [15:30] Do your Non- profit has a separate personality? [17:17] When I say thank you at the end, they are gonna say 'my pleasure'. The values they embody in their service, I am going to get that same Chick-Fil-A experience, no matter where I eat! [17:30] Is your Mac better than my PC? [19:10] Takeaway #3 : Go to BigBoldBrand and follow along with the elements and evolution, and see how you can implement these things! [19:40] It is a lot easier for the cops to chase a thief, when they know who he/she is. [25:40] Knowing the best way to support them is only half the battle, the other half is taking the action. [29:40] Travis's promise is disapproving? [36:35] My client/donor is my hero! [42:18] The pitch introduction is the tip of the iceberg; a lot of the stuff is under the water. [47:08] The most impactful stories are very short. Remarkable Quotes: [09:35] "When you shift your foundation, the whole thing comes down!" Resources: Karley Cunningham on LinkedIn Website: BigBoldBrand   Karley Cuningham takes organizations from over-crowded, competitive spaces out into  blue ocean territory where they can confidently stand-out and thrive. Non-profits seeking to make an even bigger impact in their space retain Karley to get clear on their  purpose, messaging and sharpen their brand and marketing strategies to generate more  awareness and raise more money.   Providing non-profit leadership teams with the critical strategies and tools needed to  attract and retain ideal donors, develop a great memorable brand and effective  marketing, Karley’s international client-base benefits from accelerated growth, increased  exposure and stability.   Having built three successful businesses, Karley knows what it takes to start, build and  lead a company that delivers results. She has written for well-respected publications, is a  sought after speaker and mentor for several national and international business  organizations. Believing deeply in the practice of ‘givers gain’ she is well-known and  networked.   As a former pro athlete, Karley is performance driven. An avid mountain athlete, she is a  two-time finisher of the BC Bike Race, a seven-day, 325 km, mountain bike stage race.  When not focusing on the business or expanding her network, she can be found  challenging herself, on the single-track trails of the Pacific Northwest either on  her bike or running.  
Credit card processing isn’t often a term you associate with nonprofits, but somehow Isaac Beldon makes it work. Not only does he make it work...but he created a nonprofit himself that grew out of a 1-day event. And it all started with Isaac taking a telemarketing job from Craigslist. In this episode, we talk with Isaac Beldon about his journey from a veteran to entrepreneur to entrepreneur who created an innovative program that allows businesses to save money while also donating a portion of their sales to their favorite nonprofits. If you are a business who is tired of paying those expensive credit card processing and looking for a way to save (while also helping your local community) or if you are a nonprofit looking for a way to establish revenue and relationships with businesses in your community, this episode is something you don’t want to miss! Key Takeaways for Your NonProfit How a veteran is transforming the credit card industry How Isaac’s vision of a nonprofit started with just one event Finding purpose after military service A quick look at the payment processing scene..from a business owner’s point of view What kind of business/non-profit relationships Why your nonprofit needs to be visible to grow Why you need to take a minute and be aware of the powerful work you do as a nonprofit Conversation Highlights [0:56] The journey from veteran to entrepreneur [2:48} Getting into the credit card processing industry...with values [5:14] How nonprofits & businesses can work together for profit.. and community service [6:26]The amazing story of a nonprofit that launched in just 8 days [12:18] Travis’ story [15:11] How does 12B Capital work for nonprofits and businesses? [17:36] Payment processing [24:00] Why supporting local nonprofits is a great marketing move for business owners [26:12] The power of visibility in promoting your nonprofit [28:00] Giving appreciation to the work of nonprofits Quotes to Remember “I’m what you might call...an accidental entrepreneur.” “I was making a bunch of money but I was miserable....” “We started giving 10% of our proceeds to nonprofits...We didn’t ask them for anything.” “It’s a beautiful thing.. because businesses want to support nonprofits. At the same time, they want to save money.” “Veterans, in general, have this ‘Oh crap, what do I do now?’ moment.” “I hadn’t put together an event...ever. I didn’t know what the hell I was doing.” “Seeing the excitement that I felt inside about what I was doing reflected in the eyes of the people that I was talking about it was just unbelievable.” “Thank you to anybody listening..that runs a nonprofit because I know that your job isn’t easy and you choose to do it anyway.” About Our Guest: Isaac Beldon Isaac Beldon is a father, former combat veteran, and the founder of 12B Capital, a payment processing company that donates to nonprofit at no cost while offering lowering costs for business owners. Isaac is also the co-founder of Beldon Nu ‘uvali Solutions and the CEO of the Veteran Entrepreneur Alliance. In addition, he is also a board member for Advocates Against Family Violence, Chemo Buddies 4 Life, and a strategic partner for the Wyakin Foundation. Find out more about Isaac by email or at 12B Capital. For more information about the 12B Gives program For more information about the Veteran Entrepreneur Alliance Resources Veteran Entrepreneur Alliance 12B Capital
If you’re a busy nonprofit looking to get the word out about what you do, marketing advice can be a confusing mix of tools, techniques, and strategies that require time (and often) a lot of money. Wouldn’t it be refreshing to just work with someone who could get your nonprofit’s marketing up and running in 5 days without all the stress? Welcome to the 5-day solution of Elizabeth Pampalone. Elizabeth has worked in the marketing field for over 20 years and has refined her company’s method in just 5 days. That’s right. Five days. But we’re not talking about 5 days  of “planning”. We’re talking about 5 days where your branding, website, social media, and blogging are all set up for the year. Tune in your business could benefit from this kind of superpower. Elizabeth drops a lot of knowledge in a little over 30 minutes that could change the way your nonprofit does everything related to marketing. Key Takeaways for Your NonProfit The 5 pillars of Elizabeth’s 5-day marketing system The 3 important branding questions Why your marketing needs an eBook (or other lead magnet) The one book Elizabeth hands out to every client How to design a complete a website in one day Getting over website plan problems The one thing every nonprofit website should focus on Breaking up with the “we don’t know what to sell” mindset Why your nonprofit needs to stop chasing marketing algorithms How nonprofits can blow with impacts in less time (even if you’re not a writer) How to structure your email marketing for your nonprofit The different challenges in marketing as a nonprofit   Conversation Highlights [0:42]The overview of Elizabeth’s 5-day marketing strategy [1:49] How does Elizabeth’s strategy get results in 5 days? [3:00] The 3 branding questions every nonprofit must ask [4:07] eBook tips [7:41] Elizabeth’s teaching tool [9:51] Website planning [11:44] The one thing [13:30] What can you sell as a nonprofit? [15:01] Social media marketing [20:00] Blogging [20:53] How to start an effective blog post in 9 sentences [24:23] Email marketing [29:52] What if you’re a new nonprofit [31:00] What next? Quotes to Remember “We also talk about their audience because that’s the first piece of branding: Who are we talking to?” “I’ve heard people work on websites for 4 years, which I thought was insane.” “Google is not a search engine anymore. It’s a question engine.” About Our Guest: Elizabeth Pampalone Elizabeth Pampalone is an international speaker, expert marketer with over 20 years of experience, workshop facilitator, podcaster, and consultant who has worked with a variety of brands and businesses, from nonprofits to interior designers and everything in between. She can be reached at Absolute Marketing or Beyond the Cause  Resources Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine Website for Elizabeth’s Social Media Toolkit      
In this episode of Nonprofit Architect, Travis talks with Marc Summe, CEO of the Minute7 software company. They review the software from its functionality and benefits to the price offers as well as other useful free tools that nonprofit organizations can maximize starting up. Listen in now and be informed Conversation Highlights [00:27] Find out about the Nonprofit Architect Alliance, the mastermind group Travis is launching, by sending an email to Travis with the subject line “Nonprofit Alliance” [00:58] Takeaway #1: Minute7 is a software admin tool that helps companies with tracking time and can be synced with a QuickBooks account to save the extra time and effort required to enter the whole data manually. [05:27] For now, Minute7 is only integrated with QuickBooks but it will soon be integrated with Zero    [06:20] Marc discloses that while the total price is $8 per month per active user, he is offering a 20% discount to all listeners of the Nonprofit Architect who send him an email at marc@minute7.com with the subject line “Nonprofit Architect Listener” [08:57] His experience growing up with a single mom carrying the entire load inspired his search to work with a nonprofit that supports single moms, listeners with any related information can contact Marc [13:27] Takeaway #2:  A list of free tools Marc’s company has been using to work remotely including Zoom, Slack, Gmail, Zendesk (for customer support) [18:58] Follow Travis on Facebook (www.facebook.com/nonprofitarchitect ) and check his timeline 7th of August to see all the free tools available for startup businesses [21:13] For help with entrepreneurship, business startups, or software companies, contact Marc at marc@minute7.com   Remarkable Quotes: [18:31] “In a lot of ways we are really lucky to be in this world at this time, if we are interested in starting our own thing, it’s easier than it’s ever been because of all these tools out there for us.” Marc is the CEO of Minute7, which does time and expense tracking for professional service businesses. Minute7 helps professionals service businesses get paid faster from their customers. The company is bootstrapped, has thousands of users and doubled its revenue last year. Prior to Minute7 Marc worked in finance and private equity. He met a lot of successful entrepreneurs along the way before deciding to make the leap himself. He walks to the office every day and loves the autonomy that comes with running your own business. https://www.linkedin.com/in/marc-summe-15b3293/ https://www.minute7.com/
[podcast src=”https://html5-player.libsyn.com/embed/episode/id/15996638/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/87a93a/” width=”100%” height=”90″ scrolling=”no” class=”podcast-class” frameborder=”0″ placement=”top” use_download_link=”use_download_link” download_link_text=”Download Episode Now” primary_content_url=”http://chtbl.com/track/7481E2/traffic.libsyn.com/nonprofitarchitect/NPA_50_Steven_Kuhn_final.mp3″ theme=”custom” custom_color=”87a93a” libsyn_item_id=”15996638″ /]In this episode of Nonprofit Architect, Travis features Steven Kuhn, head of Quality of Life Enterprises, and discusses the importance of you being the brand of your nonprofit organization, also taking time to elucidate ways to make your website … How important it is to be the Brand of your non-profit? Interview with Steven Kuhn Read More » The post How important it is to be the Brand of your non-profit? Interview with Steven Kuhn appeared first on Nonprofit Architect.
In this episode of Nonprofit Architect, Travis features Steven Kuhn, head of Quality of Life Enterprises, and discusses the importance of you being the brand and how to make your website an employee. Be engrossed in this very illuminating conversation Conversation Highlights [01:06] Steven Kuhn introduces Quality Of Life Enterprises [02:54] Your website should be working for you [03:59] Steven discusses in detail a unique strategy for creating a stable source of donations by maximizing your website to get micro donations [06:28] Only 1-3% of people donate or buy the first time they see anything [09:47] Segmenting your audience is key because you want to know how to talk to them [14:22] You can't ever pull anyone to you if you're trying to get donations, you have to meet them where they are, psychologically; if they're mad you've got to meet them where they're mad. [18:06] The leader of your nonprofit organization needs to be the brand; Steve describes how he created his brand from himself [23:45] The concept of Creating Space; to solve unsolvable problems [31:00] The Life Enterprise Concept: Just like the CEO of a business enterprise, you're the CEO of your life enterprise [34:57] If you look at any situation in your life and how you reacted, you can trace that reaction back to a thought that you had about what happened, not necessarily what happened itself [38:54] Every healthy relationship in life is based on integrity [39.07] How to contact Steve Facebook: Steven Kuhn official (the daily purge) Or send a message to "Steven Eugene Kuhn" Website: www.qolenterprises.com Personal website: www.steven-kuhn.com Remarkable Quotes: [14:02] "People think you have to give out of love, but people give out of hate; you don't have to be happy to give" [24:20] "In a conversation, the only thing you truly 100% control is your intention" [30:42] "It's not cool to say I don't care what you think about me, that means you don't care about them either" [34:04] "The Bible says don't curse a deaf man, not because of what it does to the deaf man but what it does to you" [37:20] "The right thing is giving people your time when you're in front of them anyway" Steven Kuhn is a decorated United States army combat veteran, speaker, author, and consultant who helps individuals dramatically improve their quality life through the consistent, conscious application of Honesty, Integrity and Transparency. Steven and his team help leaders increase and scale their existing influence through mastering the art of relational capital through HIT- Honesty, Integrity, and Transparency. Steven's HIT philosophy unleashes your inner authenticity, increases revenue, and supercharges your mindset to wield influence.   Many leaders only feel powerful in their own area of responsibility. Steven focuses on “amplifying” your Humble Alpha to dominate any domain. All rooted from Investing in Relational Capital in your life enterprise.   HIT, relational capital and your Life Enterprise will put you head and shoulders above all others who always seek the next newest external solution. Steven's method works from the inside out. It is long-term.   Unleash Your Humble Alpha Leader   Steven Eugene Kuhn steveneugenekuhn@gmail.com https://www.linkedin.com/in/stevenekuhn/ https://www.facebook.com/stevenekuhn https://twitter.com/stevenekuhn #QOL #HITMan Find the Nonprofit Architect Podcast here
[podcast src=”https://html5-player.libsyn.com/embed/episode/id/15939704/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/87a93a/” width=”100%” height=”90″ scrolling=”no” class=”podcast-class” frameborder=”0″ placement=”top” use_download_link=”use_download_link” download_link_text=”Download Episode Now” primary_content_url=”http://chtbl.com/track/7481E2/traffic.libsyn.com/nonprofitarchitect/NPA_49_Cory_Myres-final.mp3″ theme=”custom” custom_color=”87a93a” libsyn_item_id=”15939704″ /] In this episode of Nonprofit Architect, Travis features Cory Myres of Lubbock Consulting, sharing views on leadership strategies, and methods targeted at improving the quality of leadership performance in any organization. Listen in on this educative conversation Conversation … How to Improve Leadership Performance? An Interview with Corey Myers Read More » The post How to Improve Leadership Performance? An Interview with Corey Myers appeared first on Nonprofit Architect.
In this episode of Nonprofit Architect, Travis features Cory Myres of Lubbock Consulting, sharing views on leadership strategies, and methods targeted at improving the quality of leadership performance in any organization. Listen in on this educative conversation Conversation Highlights [00:58] Lubbock Consulting works with both For-profit and Non-profit organizations to expand the value of the firm and find solutions to management problems when present. [01:55] Train your Executive Director like you would train your CEO [03:57] Takeaway #1: The most cost-effective method to train your CEO or Executive Director is to read. [05:32] Cory describes other methods to train your CEO/ED including inviting an expert from outside to train them, attending conferences or training, or finding a mentor. [08:20] Takeaway #2: One free resource on the internet that everyone should use is books. [14:27] Nonprofit Architect is launching a Mastermind, for details contact nonprofitarchitect@gmail.com [14:37] Takeaway #3: You can't learn unless you move around new people and have new experiences [27:17] Who are you? [32:48] The two clients of a nonprofit; the program side (recipients of the value you provide) and the funding side (your Donors) [38:55] Only 15% of nonprofits thank their donors. [40:30] Takeaway #4: You have to share the load with someone [47:30] Takeaway #5: Ask questions [52:00] Cory explains how he finds his leadership style [59:04] "The 3Ds of leadership: Delegate, Delegate and Disappear" [01:01:04] The 4 phases of Basic training (Situational Leadership); Directing, Coaching, Supporting, and Delegating. [01:05:20] Cory's advice to startup NPOs regarding leadership; Take a personal inventory noting your strengths and weaknesses, after which think strategically about your next move. [01:07:09] Just being intentional will multiply your efforts tremendously [01:07:17] How to contact Cory Website: www.lubbockconsulting.com His podcast: The Inspired Thrive Lead podcast www.anchor.fm/inspire-thrive-lead Email: cory@lubbockconsulting.com Facebook, Instagram   Remarkable Quotes: [40:20] "You need a hand; you may not need help but you need support" [59:04] "The 3Ds of leadership: Delegate, Delegate and Disappear" [01:06:47] "You can do a whole lot by planning out and being intentional about your next move" As a US Army Veteran, Cory made constant improvements in the Squadron, Brigade, and Division through innovative thought and superb organizational awareness. During his time at Texas Tech University he not only earned his bachelor’s in business management he worked with teams of young entrepreneurs, helping them along the way. With a rock-solid background in Business Management and Leadership, he has a thorough understanding of many different industries and what it takes for a business to be successful in each. Cory knows what it takes to be a champion and can lead your business toward those goals. Whether you’re starting out a small business or trying to solve a multi-million dollar business problem, Mr. Myres is the perfect person to help you plan, negotiate deals, structure policy, improve quality, facilitate exponential growth, conduct training, create marketing strategy, design web sites or fabricate proprietary software programs, and much more. Cory can help you with his experience in the fields of Aviation, Military, Food Service, Industrial Engineering, Construction, Non-Profit Organizations, and eCommerce. Cory Myres Cory@LubbockConsulting.com Businesshttps://www.facebook.com/LubbockConsulting Podcast (About Business)https://www.facebook.com/InspireThriveLead/ Lubbock Consultinghttps://www.youtube.com/channel/UCeuFYAfvJYv44f2i_cyZDMw Inspire Thrive Lead Podcasthttps://www.youtube.com/channel/UCl9nwwVdMq0V1cZXjnajWyw https://www.instagram.com/lubbock_consulting/ https://twitter.com/LBK_Consulting https://www.linkedin.com/company/lubbockconsulting/
In this episode of Nonprofit Architect, Travis discusses with Brady Josephson, an entrepreneur working with "Next After". They focus on core precepts of online fundraising, noting results from studies that show the wrong approaches of many nonprofit organizations to raising funds online. Listen in now and be informed Conversation Highlights [00:41] Brady explains that the concept behind "Next After" is basically to collect data, run experiments to essentially figure out what works in fundraising, and make that information accessible to nonprofit organizations [02:20] Donors lie [09:20] Takeaway #1: The Value Proposition Question; why should I give to you, as opposed to another organization, or not at all? [09:34] Takeaway #2: four perspectives from which a nonprofit organization should answer the value proposition question (Appeal, Credibility, Clarity, and Exclusivity) [13:02] Every different organization has strengths and weaknesses [13:16] Takeaway #3: As an NPO, having something more quantifiable or tangible encourages generosity [15:45] When building a scalable fundraising infrastructure, of which email is one of the strategies, you always need to start work much sooner than you think [16:47] Takeaway #4: Offline donors are worth 90% more if they get emails [17:34] Mystery Shopper Studies conducted involved signing up to receive emails from non-profit organizations over some time, to have an idea of the E-mail methods used by a majority of them. [20:22]Brady reveals that based on the results of their studies, most non-profits are not thanking their donors [21:31] Takeaway #5: The first 30-45-day window is one of the most critical times to continue engagement with a new donor, if not they may not make a second gift in 6-14 months, at which point they're gone. [24:58] Brady's advice to startup NPAs: The Culture of Fund-raising & Being proactive [29:48] He discusses the three metrics of online fundraising (Traffic, Conversation Rate, and Average gift), with the results of some studies relating these metrics to NPAs. [31:03] Google Ad grant gives up to 10,000$ worth of free advertising, with terms. This was discussed in detail in a previous episode (Interview with Preston Cone; Facebook Ads, email copy and secrets behind the Google Ad Grant) Remarkable Quotes: [13:21] "Tangibility leads to generosity" [22:07] "The lifecycle of a donor" [26:39] "Bold is definitely better."   Contact Brady Website: www.nextafter.com LinkedIn: Brady Josephson Twitter: @bradyjosephson Brady Josephson is a charity nerd, entrepreneur, digital marketer, professor, and writer. He’s on a mission to see more people giving and more causes thriving. At NextAfter, Brady focuses on business development and partnerships, content creation, and marketing. Before coming to NextAfter, Brady worked for the company he started, The Josephson Group, which founded Shift, a digital agency, and Nonprofit Supply Co., a Google Ad Grant advertising service. His work and writing have been featured in CBC, Christianity Today, NPR, and The Chronicle of Philanthropy among others. He has also been a speaker and presenter at conferences in Canada, the US, and Europe including Social Media for Nonprofits, AFP Congress, CyberGrants Conference, RaiseNow Inspire, and BBCON. Learn more about Brady’s speaking here. He is also an adjunct professor at North Park University’s School of Business and Nonprofit Management, contributes to The Huffington Post, is the creator of The Good Journey Pod podcast, and is founding editor of re: charity — a top nonprofit and fundraising blog. Brady began his career at Spark Ventures, a start-up non-profit doing development work in Zambia, after receiving his Masters in Nonprofit Administration. He oversaw fundraising and marketing there before moving to Opportunity International, the world’s largest Christian microfinance organization, where he worked in digital fundraising and then served as National Marketing Director in Canada. Brady then helped start a digital agency working with nonprofits that eventually merged with Chimp, a technology company offering an online platform for charitable giving, where Brady worked in business development and client strategy before launching out on his own. Brady Josephson brady@nextafter.com https://www.linkedin.com/in/bradyjosephson/ Twitter @bradyjosephson https://www.nextafter.com/ https://www.facebook.com/NextAfterInc https://twitter.com/NextAfter_ https://www.linkedin.com/company/next-after/
[podcast src=”https://html5-player.libsyn.com/embed/episode/id/15936650/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/87a93a/” width=”100%” height=”90″ scrolling=”no” class=”podcast-class” frameborder=”0″ placement=”top” use_download_link=”use_download_link” download_link_text=”Download Episode Now” primary_content_url=”http://chtbl.com/track/7481E2/traffic.libsyn.com/nonprofitarchitect/NPA_48_Brady_Josephson_final.mp3″ theme=”custom” custom_color=”87a93a” libsyn_item_id=”15936650″ /]In this episode of Nonprofit Architect, Travis discusses with Brady Josephson, an entrepreneur working with “Next After”. They focus on core precepts of online fundraising, noting results from studies that show the wrong approaches of many nonprofit organizations to … How to name your Non-profit online fundraiser? An Interview with Brady Josephson Read More » The post How to name your Non-profit online fundraiser? An Interview with Brady Josephson appeared first on Nonprofit Architect.
In this episode of Nonprofit Architect, Travis features Jared Ledbetter, founder of Carbon Digital, and has been working on Web design and SEO. He discusses branding, particularly the Story-Brand Framework, and highlights key factors to consider in website design and management. Listen now and be enlightened Conversation Highlights [01:11] How Carbondigital US started [03:23] Before you start a website,  you have to figure out who you are; the Story-Brand Framework [05:48] The Donor is the hero of the story [08:08] As a Nonprofit, you have at least 3 audiences; the target you provide services to, those providing the services within your organization, and the donor group. [12:16].Jared describes different applications of the Story-Brand Framework. [15:30] The Story-Brand Script [14:36] Having the right story behind your brand makes the biggest impact [17:03] Jared shares a few tools he uses to track activities of visitors on his website [19:38] The goal is to keep them on the website longer [23:21] Goal-oriented mindset is how you track how well you are doing [26:39] For people who visit your website to take action, you want to ensure the process takes the smallest number of clicks possible. [31:04 ] As a nonprofit, you are a brand [34:48] Everything that you do is a never-ending process; you're never going to stop analyzing and making changes [36:39] Every single post you do as a nonprofit should not be an Ask. [38:33] How to Contact Jared   Remarkable Quotes: [13:44] “When you achieve consistency, the probability of obtaining more success is exponential”. [14:32] “Facts tell; Stories sell”. [31:04] “As a nonprofit, you are a brand”. [34:33] “You as the beacon for your brand, must be authentic”.   BIO USMC Veteran with a career in supply & logistics, while operating a digital agency. Self-taught in web development, Jared has built websites for companies like Kraft Works, Good Uncle and Pepsi! Jared has since expanded into areas like marketing, app development, data analysis and growth strategies. In June 2020, Jared also launched the Digital Battlefield podcast! Jared Ledbetter jared@carbondigital.us https://www.facebook.com/carbondigitalus https://www.instagram.com/carbondigitalus/ https://twitter.com/carbondigitalus https://www.linkedin.com/company/carbondigital/ https://www.youtube.com/channel/UC6gYVAYuXT3cFt772gAOKFQ https://anchor.fm/digital-battlefield  
[podcast src=”https://html5-player.libsyn.com/embed/episode/id/15833171/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/87a93a/” width=”100%” height=”90″ scrolling=”no” class=”podcast-class” frameborder=”0″ placement=”top” use_download_link=”use_download_link” download_link_text=”Download Episode Now” primary_content_url=”http://chtbl.com/track/7481E2/traffic.libsyn.com/nonprofitarchitect/NPA_47_Jared_Ledbetter_final.mp3″ theme=”custom” custom_color=”87a93a” libsyn_item_id=”15833171″ /]In this episode of Nonprofit Architect, Travis features Jared Ledbetter, founder of Carbon Digital, and has been working on Web design and SEO. He discusses branding, particularly the Story-Brand Framework, and highlights key factors to consider in website design … What is the Story-Brand Framework? An Interview with Jared Ledbetter Read More » The post What is the Story-Brand Framework? An Interview with Jared Ledbetter appeared first on Nonprofit Architect.
In this episode of Nonprofit Architect, Travis features Trenace Richardson, founder of Real Women. She shares the different strategies employed in managing her unique support group, taking into perspective the demands that come with the growth and expansion of the group. Listen and learn from this educative conversation Conversation Highlights [01:18] Trenace introduces "Real Women" and describes their goals as a support group  for women [04:18] Their core values are centered on authenticity and transparency; a safe place for women to just "Be" [07:58] You have to have a "what next?" for folks who are enjoying your services and taking part in whatever you are offering. [09:51] The process from the idea to 501(c)(3) doesn't have to happen overnight; it takes time and perseverance [11:29] Trenace emphasizes the importance of having a revenue plan for the cost of running the program as a whole. [24:45] How Trenace manages the many aspects involved in the daily running of Real Women. [25:45] You want to make sure you encourage interaction among the members so no one is dependent on you as the founder or your team to interact [32:10] Train the trainers [38:40] Trenace's advice to startup nonprofit organizations regarding memberships [42:57] Take time out to build a curriculum if you are going to train other trainers to do what you do [43:31] Travis reveals that Nonprofit Architect is launching a membership-based "Mastermind" program with other nonprofit leaders. [46:50] Nothing happens without your activation [47:24] How to contact Trenace Remarkable Quotes: [07:54] "The "What next?" is so important". [26:15] "Many people just love to be asked to do something special". [46:55] “Knowledge is half the battle, the other half is Action”. Bio Dr. Trenace Richardson is an internationally sought-after keynote speaker, creative, and an award-winning educator, author, and CEO. With over 20 years of leadership experience in the public and private sectors, Dr. Richardson is a highly respected leadership researcher and practitioner. She has spoken to audiences across the country, helping businesses, churches, civic organizations, and individuals excel in the areas of personal and leadership development. She has an innate ability to connect with diverse audiences across various disciplines. Dr. Richardson's passion is to help growing organizations and driven individuals understand and practice a theoretical leadership framework that she developed called, Leading with Soul. This inward-focused leadership style has proven to be highly successful in the training of facilitators for her non-profit, REAL Women Inc. and for her clients across the country. Currently, Dr. Richardson oversees Trenace Richardson Enterprises, a speaking, consulting, and leadership development company. She also directs the work of her non-profit, REAL Women Inc., where safe spaces are created across the country and abroad for women to do personal development work on themselves. Prior to becoming to doing this work full-time, Dr. Richardson held leadership and research positions with Strayer University and The George Washington University, respectively. A lover of learning and all things academic, Dr. Richardson earned a Master of Divinity degree from Howard University and a doctorate in Higher Education Administration from The George Washington University. Her dissertation focused on the impact of spirituality on the leadership practices of African American women college presidents. She is a published author, having written on servant leadership, spirituality in the workplace, leadership, and personal development. Her latest co-authored work entitled, Purpose Pushers: The Journey of Discovering & Walking in Your Life's Purpose is now available. As a result of her extensive education and experience, Dr. Richardson has earned several awards and recognitions. Her more notable accomplishments include: Woman Empowerment Entrepreneur of the Year Award from the DC Women's Business Center Trailblazer Award by the Charles County MD Commission for Women in the area of Entrepreneurship The Spectrum Circle Award for Innovative Women in Business, Tech, and Media The Best Instructional Leader Award by Strayer University The Irving Strayer Award (given to those ranked in top 1% of leadership) while serving as a Dean of Faculty to over 300 professors across the country The Distinguished Alumni Award Nomination by Indian River High School in Chesapeake Virginia The Excellence in Education Award by the State of Maryland while teaching at Bowie High School ​​ ​Dr. Richardson is a proud member of Delta Sigma Theta Sorority, Inc. and recently traveled to Okinawa, Japan to be the keynote speaker for their International Sisterhood Retreat. She is honored to be the wife of Gregory Richardson. They have two beautiful children, Nhi’ya and Nigel, and live in the DC Metropolitan area. Dr. Trenace Richardson FB: https://www.facebook.com/realwomenrock/ YouTube: https://www.youtube.com/realwomenrock IG: https://www.instagram.com/realwomenrock2 Linkedin: https://www.linkedin.com/in/drtrenacerichardson/ Website: http://realwomenrock.orgWebsite: http://www.trenacerichardson.com  
[podcast src=”https://html5-player.libsyn.com/embed/episode/id/15743174/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/87a93a/” width=”100%” height=”90″ scrolling=”no” class=”podcast-class” frameborder=”0″ placement=”top” use_download_link=”use_download_link” download_link_text=”Download Episode Now” primary_content_url=”http://chtbl.com/track/7481E2/traffic.libsyn.com/nonprofitarchitect/NPA_46_Trenace_Richardson_final.mp3″ theme=”custom” custom_color=”87a93a” libsyn_item_id=”15743174″ /]In this episode of Nonprofit Architect, Travis features Trenace Richardson, founder of Real Women. She shares the different strategies employed in managing her unique support group, taking into perspective the demands that come with the growth and expansion of … Be a catalyst of change; An interview with Trenace Richardson Read More » The post Be a catalyst of change; An interview with Trenace Richardson appeared first on Nonprofit Architect.
In this episode of Nonprofit Architect, Travis features Jaemellah Kemp, the founder, and CEO of It Takes Two, Inc, and Jaemellah Kemp Consulting, created to help aspiring and new founders of nonprofit organizations. She critically discusses key points centered around how to start a nonprofit organization, as well as board organization and organizational management training. Listen in now and be enlightened Conversation Highlights [00:57] Jaemellah gives a little back story on her inspiration for her nonprofit organization. [03:36] Jaemellah's first-year milestones checklist for start-up nonprofit organizations. [06:17] How to start a nonprofit organization; who do you plan to serve? ]06:41] How to start a nonprofit organization; how do you want to serve them? [07:01] How to start a nonprofit organization; why do you want to start this nonprofit organization? [07:59] Takeaway #1: Doing Good is a business [08:16] Get the education first, before starting a nonprofit organization, [09:27] We cannot end every fiscal year with no money in the bank, that is not the way to sustainability [09:51] Takeaway #2: Starting a nonprofit is easy; it's operating it that has the challenges. [12:23] The IRS determination letter makes you eligible, it does not make your qualified [14:03] A founder should have a surplus of money to help get everything started [16:07] Takeaway #3:  You need to have a program to show the world that you're meeting your mission statement [20:44] For a 501(c)(3) public charity, the board should be representatives of the community that we're serving and those who are in our service population [20:59] How to start a nonprofit organization; finding board members. [23:43] Takeaway #4:  If you're having trouble asking for help, you're not asking for help for you, you're asking for whoever you voluntarily said Yes to serving [26:13] Think of the Executive Director as "Hirable and Fireable"; they will only fire you if you give them a reason to do so. [28:41] Takeaway #5:  If you're thinking about starting a nonprofit organization, just do it. [29:38] How to contact Jaemellah Remarkable Quotes: [07:34] "If we're clear on where we're going, we have a better chance of getting there". [18:40] "Think about what is easily implementable but delivers immediate impact". [16:29] "Programs provide a long term solution to the problems that you have identified for your service population". [29:31] “Anything is possible if you put in the work”. BioJaemellah Kemp is a Georgia native schooled in the greater Washington, DC area and she is all things nonprofit management. Ms. Kemp holds an associate’s degree in Business Administration and a bachelor’s in Business Management from the University of Phoenix. She obtained her masters in Nonprofit & Association Management from University of Maryland University College (UMUC) May 2014.Ms. Kemp joined the UMUC alumni association, recorded a UMUC My Moments YouTube video and commercial that aired regionally. She participated in this ad campaign for three years with marketing banners at BWI, sides of Metro buses, and DC area train stations. Ms. Kemp received the 2015 Achiever’s Award at UMUC’s 25th Annual Alumni Awards in June 2015. In June 2015, she was appointed to UMUC’s Board of Directors as the Programming Committee, Vice President. Ms. Kemp was spotlighted in 2018 as a University System of Maryland (USM) entrepreneur at the USM Chancellor's home for her leadership through IT TAKES TWO, INC, and its impact on local communities. Ms. Kemp’s personal struggles as a single parent and desire to help others led to the birth of IT TAKES TWO, INC in 2012, 501c3 public charity where the cornerstone of the organization is its Tools for Success Scholarship. To date, 21 scholarships totaling $6800 have been awarded to local youth living in single-parent homes in select Maryland counties. Her philanthropic and business acumen is still far-reaching through her nonprofit start-up consulting firm, Jaemellah Kemp Consulting, LLC, that launched in May 2014. Ms. Kemp uses her classroom teaching and daily experiences as a nonprofit leader to help community-minded entrepreneurs to launch sustainable nonprofit organizations. To date, she has launched over 30 nonprofits with a 100 % 5013c approval rate that provides services to youth, educators, domestic violence victims, youth workforce development, infant loss, and promote education and literacy.Ms. Kemp is a public servant with a heart to serve local youth and families. She invites you to partner on IT TAKES TWO, INC’s mission. “We can do more together. IT truly does TAKE TWO.” Jaemellah Kemp https://www.facebook.com/jaemellahkempconsulting/ https://twitter.com/jkempconsulting https://www.instagram.com/jaemellahkempconsulting/ https://www.linkedin.com/in/jaemellahkemp/  www.jaemellahkempconsulting.com
In this episode of Nonprofit Architect, Travis features Ned Murray, Founding President and consultant with NRM consulting; a group that is focused on helping nonprofit organizations by systematically creating solutions using the concept of "Governance". Listen and learn from this expository episode now Conversation Highlights [00:58] Ned describes the scope of his work with NRM consulting. [01:40] The central Nervous system of any Nonprofit is the “Governance” system; not “Government”. [02:22] Ned’s firm has a unique approach to helping nonprofit organizations achieve their goals by building resilience and trust in the governance team to unlock their full potential [03:41] Takeaway #1: Consensus is not always the best outcome but often tends towards the average or the agreeable [07:43] Takeaway #2:  Be clear about what the purpose and work of your board is [10:46]A story of two boat platoons from the book “Extreme Ownership” by Jocko Willink [12:22] Ned believes that in the nonprofit world, we have overemphasized the importance of “that single leader” [20:01]All this emphasis on a single leader creates "Fear-based pressure" which blocks growth. [21:02] Takeaway #3: When you mess up, the most direct way out of your problem, is to take responsibility for the thing that got messed up [22:53] There is a difference between being divergent and just being contentious [23:27] So often we have Nonprofit boards with people by "default". [28:02] The 4-question metric or evaluation for those working with a current board [38:02] Ned describes the most uncomfortable question he needs to ask as a consultant [42:04]All of the judgment we make about people are based on signals that have nothing to do with the actual person. [44:41] How to contact Ned Remarkable Quotes: [15:37] “I’d rather get to the right place late than get to the wrong place on time”. [20:07] “Fear blocks growth”. [32:13] “It's either about the mission or it's about you”. Bio Dr. Ned R. MurrayHead of School, Episcopal Day School, Augusta, GAFounding President and Senior Consultant NRM ConsultingWith over 30 years in education leadership, Ned has been head of school and senior administrator in independent schools of all sizes--religious and non-religiously affiliated--as well as a for-profit school system. As the current Head of School of Episcopal Day School in Augusta, GA, Ned takes on only a few clients each year. His passion is assisting schools in pursuing their missions more effectively and efficiently for the betterment of the larger community.Dedicated to research, collaboration, and innovation in education, he was a founding member of the Elementary Schools Research Collaborative (now part of INDEX) and ISA, a regional marketing collaborative. He has served on the Board of SAIS and led accreditation teams in several states. The time and energy he once focussed on those professional organizations, Ned now dedicates to NRM Consulting, which he finds is a more efficient and impactful use of his experience. His other community service endeavors have included serving on the Board of the Chattanooga Boys and Girls Club, the Center for Strategic and International Studies’ (CSIS) Education Advisory Council, Governor Sundquist’s Advisory Council on Education, and as Mentor to the 120 member Augusta Red Cross Youth Board.Ned earned his B.A. in English from Sewanee: The University of the South, an M.Ed. in Education Leadership from UTC, and a D.Min. in Education Leadership from Virginia Theological Seminary. Other continuing education has included the Coalition of Essential Schools summer workshop at Brown University and two programs at Columbia University’s Klingenstein Institute. Ned knows independent schools as a student, teacher, administrator, and parent of two independent school graduates. Dr Ned R Murray ned@nrmconsulting.com nedrmurray@gmail.com FB: Ned MurrayTwitter: @nedrmurrayLinkedIn: Ned Murray  
In this episode of NonProfit Architect, host Travis Johnson and Rick Carlson are going to talk about Leadership, Mentorship, Mastermind, and how to be a Master Delegator.   Conversation Highlights [01:02] Rick Carlson explains what Vacation Claim is and how it was created. [07:01] Rick and Travis talk about the importance of having people working with you. [09:48] Rick Carlson talks about what Master Delegator means to him and the importance of being one in a Non-profit organization. [13:27] The importance of having a clear mission and vision. [16:18] Recommendations for people that have or need a very smart work team [20:18] Travis, on a side note about his relationship with his wife. [21:21] “The riches are in the niches” but… What makes you different from other Non-profit organizations? [23:21] Rick, on a side note giving his opinion of what to do before starting a Non-profit Organization. [24:34] Rick, on a side note talking about his experience with work and Covid-19. [25:38] The importance of finding the person or group who will take you to the next level. [33:36] Rick, on a side note telling a story about a Mastermind course. [37:452] The most important thing to do is to execute your ideas. Remarkable Quotes: [13:10] “You have to instill in your team that what you’re doing is for a bigger picture and a bigger call and if you don’t have somebody that’s not bought into that dream then they’re just not going to be bought in and you need to move on”.  [18:27] “Money is a fickle mistress. When you worry about it, it doesn’t worry about you. So go to work, do what you do, build your dream”. [37:42] “At the end of the day, it’s always about execution. There have been a gazillion great ideas, but very few are executed”. A lifelong entrepreneur and businessman. rick@fancyox.com vacationclean.com@gmail.com  Facebook.com/carlson.rick
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Podcast Details

Podcast Status
Active
Started
Sep 23rd, 2019
Latest Episode
Feb 26th, 2021
Release Period
Weekly
Episodes
71
Avg. Episode Length
39 minutes
Explicit
No
Language
English

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