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Episode from the podcastNot Another! Real Estate Investing Podcast

Episode 5 - The unknown secrets of internet marketing

Released Monday, 18th June 2018
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On this episode of NA!REIP, hosts Brian Davis (of Offer Automation and Davis Real Estate, LLC) and Dan Riendeau chat with Internet marketing master Matt Bertram (Interim COO/Digital Marketing Strategist at eWebResults and co-host of The Unknown Secrets of Internet Marketing SEO podcast). Matt gives helpful Internet marketing advice to real estate investors and even walks us through his best practices for starting a digital marketing campaign.

What you’ll learn from this episode:

- How Matt Betram became a digital marketing expert (0:47)

- Recent changes in the world of Internet marketing (1:46)

- Why Matt started his SEO (search engine optimization) podcast, The Unknown Secrets of Internet Marketing (2:55)

- Matt’s top marketing tips for real estate investors (4:04)

- How real estate investors can determine the most effective SEO terms – and improve their conversion rates (5:45)

- The pros and cons of Google and Facebook marketing – and how to consider SEO vs. PPC (pay-per-click) (9:22)

- Matt’s best “re-marketing” strategy for reviving dead leads (13:13)

- How to figure out who your advertising should target– and why an “authority content strategy” can be a good choice for real estate investors (17:20)

- How you can use a minor search engine to get major results (20:51)

- Matt’s best practices for starting a new digital marketing campaign (22:26)

- Why Internet marketing is the best option for advertisers (23:23)

- What Brian learned from Mike Michalowicz’s book The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field (http://a.co/hcNUByI) (24:40)

Catch up on previous episodes of Not Another! Real Estate Investing Podcast on YouTube (https://www.youtube.com/channel/UCDg952QTPbLEHRFwq…) or SoundCloud (https://soundcloud.com/brian-davis-741151344). We’re also on iTunes and Google Play. You can also find Matt Bertram’s SEO podcast, The Unknown Secrets of Digital Marketing, on iTunes, Stitcher, or wherever you listen to podcasts.

Got a question, request, or comment for our podcast team? Need more info about web-based marketing? Seeking a real estate partner in Connecticut?
Just want to learn more about Brian Davis and Offer Automation? Get in touch with Brian by phone at (860) 919-6996 or by email at [email protected], or find us online at http://www.OfferAutomation.com.
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