Let me ask you a question; think of your favorite film, how much can you remember? Pretty much all of it back to back, right? Now think of a sales meeting that happened 3-6 months ago, how much do you remember? Not too much I'm guessing. One of the reasons for this is that your favorite film is a story, which engages you on an emotional level and is far more memorable. Salespeople are missing so much opportunity by not utilising stories in their role, want to find out what, why and how, then tune in. 

To discuss this, I'm joined this week by Kelly Wright, Board Director at Fastly, Lucid, Amperity, & Even. Lecturer at the University of Washington and Former EVP Sales of Tableau.

Kelly will be sharing her wealth of experience on why stories matter so much to us, particularly in the world of sales, how to utilise them into your process and examples of how she's used them throughout her career. If you want to start becoming more memorable to your customers, along with engaging with them far more effectively, then this episode is for you.