A comeback episode packed with newsSubscribe, Review, and Share if you like!🗞HEADLINES👉 Meta and TikTok workaround iOS privacy features.Sources: KrauseFX👉 AmericanEagle trying to get through Gen-Z on Roblox.Sources: Digiday👉 Dubai

Metaverse, NFTs, and Virtual lands

Jan 21st, 2022 34m 13s

Episode recorded live on Jan 21st, 2022.Cool news, from Twitter and Meta, to Microsoft and Tony's Chocolonely.Subscribe, Review, and Share if you like!HEADLINESTwitter allows Twitter Blue subscribers on iOS to use NFTs as Profile Pic.Sourc

Christmas Ads: Holiday Marketing trends of 2021

Dec 25th, 2021 28m 26s

Christmas Day Episode! 🎄🎁In this episode I ran through some of the most iconic Holiday commercials of 2021 and I talked about some of the latest trends on how brands have changed the way of communicating to their audiences.IF YOU LIKED THE

From Meta to Peloton

Dec 21st, 2021 25m 23s

Episode recorded live on Dec 20th, 2021.A jam-packed episode with news from Peloton, Meta (Metaverse included), Oreo and more.Subscribe, Review, and Share if you like!HEADLINESPeloton's "He's alive" campaign backfires, and now everybody i

Black November

Dec 4th, 2021 19m 20s

Episode recorded live on Dec 3rd 2021.Black Friday, Cyber Monday, Twitter's stocks and more.This episode is a news punch to know the latest on Marketing, Business and Tech.Thanks for listening!Subscribe, Review, and Share if you like!HEADL

Cleaning out the dust.

Nov 22nd, 2021 16m 14s

Episode recorded live on YouTube.This is my comeback! Today I covered some of the latest news; from Google to Meta, and even talked about Adele's new album.I hope you like it.Subscribe, Review, and Share if you like!HEADLINESGoogle Novem

Recording live + Ad targeting insights

Jul 16th, 2021 25m 49s

We’re live and alive!This is the first live-recorded episode of the NYM podcast. I am experimenting with OBS to Livestream the recordings of the show to give it a more “realistic” touch.Today I talked about an interesting article from Adalyti

Hello, world!

Jun 2nd, 2021 17m 37s

Thank you for joining me in the first episode of the second season of the podcast. On this occasion, I talked about Instagram and fake-news regulation, Likes count not visible now, and how Pepsi managed to nail fast-food brands with their folde

Spotify Ads, Zoom fatigue and beware of ClubHouse 😬

Mar 1st, 2021 27m 32s

Have you seen a packed podcast episode before? Of course, you haven’t; podcasts are meant to be heard, not seen, lol.Jokes aside, this is an episode loaded with news from every place, Facebook, ClubHouse, Spotify, Twitter, and more. Plus a few

Delighting your customer - Building your marketing strategy (4/5)

Feb 22nd, 2021 23m 53s

𝗛𝗼𝘄 𝘁𝗼 𝗱𝗲𝗹𝗶𝗴𝗵𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗮𝗻𝗱 𝗵𝗼𝘄 𝘁𝗵𝗶𝗻𝗴𝘀 𝗰𝗮𝗻 𝗴𝗼 𝘄𝗿𝗼𝗻𝗴 𝘄𝗵𝗲𝗻 𝗱𝗼𝗶𝗻𝗴 𝘀𝗼.In this episode of the Not Your Marketer Podcast, I talked about how Delight is the mirror emotion of total Outrage from y

Weekly News: Brand values and Core Web Vitals

Feb 15th, 2021 22m 10s

Today I talked about Coca-Cola rethinking its marketing strategy; Aunt Jemina doing a brand change, TikTok’s sale to Oracle-Walmart is on hold, Core Web Vitals, and Google’s latest algorithm update (passages), and Microsoft’s xCloud.1️⃣ HEADLI

Value and Brand Positioning - Building your marketing strategy (3/5)

Feb 8th, 2021 16m

𝗧𝗵𝗶𝘀 𝗶𝘀 𝘁𝗵𝗲 𝗹𝗮𝘁𝗲𝘀𝘁 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗼𝗻 𝗵𝗼𝘄 𝘁𝗼 𝗱𝗲𝘀𝗶𝗴𝗻 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆.Today I will briefly explain the different elements that make up marketing:🥺 Needs🤗 Wants😐 Demand☺️ Value +

GameStop rules! Or was it Reddit?

Feb 1st, 2021 32m 23s

Hi, Welcome back! In this episode, I talked about Reddit’s impact on Wall Street, with shares from GameStop, AMC Entertainment, and BlackBerry increasing over 1000% in some cases.I also talked about how Apple is killing IDFA, why it makes Fac

Choosing your Target - Building your marketing strategy (2/5)

Jan 25th, 2021 21m 3s

In this episode I share with you the steps you need to define your target:1️⃣ Follow SMART goals.2️⃣ Getting Insights from your customers.3️⃣ Building your avatar or customer persona.Please share this episode with someone you think may find

Parler, WhatsApp and CES 2021.

Jan 18th, 2021 28m 38s

2021 arrived with a lot of news!Today we’ll talk about Parler and its feud with BigTech, WhatsApp changing its Terms and Conditions, Primark and the online shopping dilemma and the hottest gadgets from CES 2021.All this and more on the ninth

Understanding the Market - Building your Marketing Strategy (1/5)

Jan 11th, 2021 14m 50s

Welcome 2021! Let's make your marketing strategy right! 💪We start the new year with a themed series on how to build a marketing strategy the right way.In this first episode I explain how understanding the market is the first step into a heal

2021 Trends: Marketing, Business & Tech

Dec 21st, 2020 33m 7s

We’re still on Christmas time! 🎄🎅🏻Today we’ll talk about the trends that we will expect in 2021; from social commerce, to enhanced AR, Streaming platforms, and antitrust lawsuits. Join me on this episode of the Not Your Marketer Podcast if

Christmas & Marketing 🎄

Dec 7th, 2020 38m 31s

It’s Christmas time! Time to become a better marketer!In this episode, we talked about how brands should approach their holiday marketing campaigns and how they are communicating with their audience during these peculiar times.Thank you for l

Bonus

Bonus: Tracking data without cookies

Nov 23rd, 2020 15m 3s

How will we be able to track customers online in the future?Many companies like Google and Apple will roll out “soon” new changes to the way they allow for third parties to track users’ traffic through their browsers, operating systems, etc.H

Thanksgiving, Twitter’ Fleets, and BuzzFeed

Nov 23rd, 2020 59m 27s

Today I talk about how people are planning to celebrate Thanksgiving amid the COVID pandemic and how this offers a great opportunity for local businesses, Twitter introduces Fleets (its take on Stories), and BuzzFeed acquiring HuffPost.In this

SEO Tips, Social Media and Advertising

Nov 9th, 2020 46m 7s

We talked about digital campaigns budgets, exclusive content on Spotify, Social Media fight against fake news, and Search Engine Optimization tips for small and medium-sized businesses for 2021 with special guest John Vuong from Local SEO Searc

It's all about your data

Oct 26th, 2020 29m 38s

In this episode, we talked about cryptocurrencies, search engines, Snapchat, Quibi, and Political Ads on YouTube. We also discussed users’ data and how brands are levering on them.Thanks for listening, enjoy!1️⃣ HEADLINES:PayPal betting o

Holiday shopping: COVID Style

Oct 12th, 2020 34m 9s

Thank you all for your support! Here's episode two where I talk about social commerce, video shopping, video streaming platforms and how the COVID pandemic will shape this holiday shopping season. Enjoy!1️⃣ HEADLINES:Instagram turns 10.

MVP: Minimum Viable Product

Sep 28th, 2020 29m 4s

First episode here! This is my MVP so please feel free to let me know how can I improve the content or structure of the show.Thanks for listening!1️⃣ HEADLINES:TikTok's future stills unsecured in the US.Sources: CNBC, CNET, ForbesIKEA

Trailer

Not Your Marketer Trailer

Sep 27th, 2020 1m 11s

Let's talk about marketing, business, and tech. Join me every other week to cover the lastest news and trends.😃 Leave a voice message!⚠️ Comments, suggestions, and ideas are more than welcome ⚠️🎙 @notyourmarketer on Twitter, Instagram, an

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