I have been listening since late 2017. This is not only the longest running podcast of its kind, it is the very best author business podcast on the web. Bar none.Other podcasters talk about delivering value; this one actually does so. Every. Single. Time. Up-to-date, informative, in-depth, relevant, understandable and to the point. No one else even comes close to the standard of this podcast. Production values are also well above average, if that matters to you.By the way, I am as unbiased a reviewer as it is possible to find. Not a churchy type (don’t worry: they are not preachy, just out of the Jesus closet, so to speak). Don't know either Thomas Umstadt Jr. or the other guy (too lazy to look up his name). Have not read any of their books. Not looking for a shout out. Not even a stalker. No connection at all except that I listen to NMP and I cannot remain silent about how good this podcast is. I even made an account on this platform, just so I could leave a review. And I hate HATE making new accounts. So when a curmudgeon like me goes out of my way to post a review, it is because it is well deserved.*This is not to diss on others, but to save you time if you have a limited number of listening hours.* I listen to a lot of writing/author marketing podcasts, and I have checked out many more that I do not actively listen to (because they are a waste of time; even the ones that Thomas lists are mostly pretty meh. Sorry man, but you set the bar rather high.) No one, and certainly none of the big names, deliver concise information and expert insights the way this podcast does. (I kind of laugh when Thomas interviews other writing podcasters as guests. I mean, I understand why he does—marketing/cross-pollination--but none of them have better insights than he does, so it is a bit of absurdity.) I wrote a lengthy review (that’s right, this is the short version. But you are still reading my long-winded ruddy dissertation, aren’t you? Right, then. Deal.) explaining my criteria and why this podcast merits 5 stars in every single category. However this podchaser platform is sort of irritating, and the second I clicked outside this little popup text box, it lost all that work :( I was grumpy and pissed off, but I still came back and wrote another review. I did not even drink first. You’re welcome. (Oh yeah! This is me sober. More’s the pity.) Now go find some episodes that cover your biggest book marketing questions and get ready to take notes. If you only listen to one podcast on novel marketing—in fact, on the business of writing generally—it should be this one.