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Episode from the podcastNSFG - Not Safe for Government

021 Going Hyper Local with Nextdoor in Louisville

Released Monday, 19th December 2016
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Louisville is a city of 377 neighborhoods and now, thanks to a partnership with Nextdoor, essentially 377 neighborhood social hubs for neighbors to privately socialize and offer advice to one another, browse events, business recommendations and classifieds, and use the app that many use as a neighborhood watch tool.  The added dimension in Louisville is that, under a formal agreement with the hyper local social network, Nextdoor has configured itself around the city's maps of its neighborhood.  It gives the power and flexibility to target messaging to the exact neighborhoods that need to know.
In this special episode of GovTech Social, a wide ranging discussion of strategy, operations, and the key elements of an effective partnership with:
  • Theresa Reno-Weber, the outgoing Chief of Performance & Technology for Louisville Metro Government
  • Chris Poynter, Communications Director for the Mayor's office for Louisville Metro Government
  • Robbie Turner, Senior City Strategist, Nextdoor