On this episode of “Office Hours,” host Richie Mashiko, your host of Office Hours, and on this episode I’m talking with Mark Johnson, co-founder of Knotty Tie, and currently an ecommerce manager at Hydrant. Mark is a true DTC brand operator and shares some of his insights on his “Quick Wins” Substack. In his spare time he is also a House DJ, and if you’re lucky you can catch him streaming some of his mixes on Twitter. On this episode, Mark and I talk about why technical and engineering talent is important for DTC brands, how people can get into engineering from a DTC perspective, and how thinking like an engineer helps in other areas of a brand.