Short term versus long term
Mechanical versus organic

Philip's Message
Tomorrow I want to hear about your lead gen model and in particular the mechincal method. i think that's potentially a sticky, powerful term for you to use. it's evocative, but invites questions/conversation, which is great POV material

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Notes on Mechanical Lead Gen

• Requires something you have direct control over
• Paid ads, regular ol' prospecting, Podcast Pipeline, intentional referral strategy
• Background: the best leads are the ones that trust you deeply and decide, on their own, that they want to work with you; only problem is that you have minimal control over the number of opps that come in this way
• organic v. mechanical = pull v. push
• The more you want to control your growth strategy, you'll need to add a mechanical channel, especially because it gives you predictability