Data, data, data. I've never really been a numbers person but when it comes to building a successful business it all boils down to the numbers. That is very true when it comes to measuring your success with Pinterest or other social media platforms. Sure, it's fun to pin beautiful images and discover great content but if your efforts aren't helping you achieve your goals, then why bother? Let's take a look at what one business did to get over 1.5 million website visitors with Pinterest.

In this episode I chat with Stephanie Hicks Butler of Hawk Media Group about the specific approach she uses for the DIY Ready Pinterest account that has led to huge website traffic. 

This week's Pinterest tip is a new tool that I have begun to use called SumoMe. In a short time I've noted increased social shares across multiple platforms.

I also have a big announcement! I just launched a Pinterest for Business video course with Lynda.com! If you're looking to get things really going with you business on Pinterest be sure to check it out. Plus, here's a free 10 day trial to Lynda http://www.lynda.com/trial/CynthiaSanchez