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Episodes of OMGrowth!

Liz Wilcox runs a hella-profitable, low-ticket membership, and she's data-driven in the least complicated way possible. Listen in to how she makes her bottom line align to her values and the value she offers to her members. Go behind-the-scenes
What if people aren't clicking on your email links? What if they're unsubscribing faster than your list is growing? There are some key questions you can ask yourself to improve your email marketing results and we discuss that in this week's epi
Dama Jue talks to us about the simplest way of improving our conversion rates and bottom line: simple tweaks to your checkout page. Swipe Dama's ThriveCart Funnel Flow. Find Dama on Instagram and find her Thrivecart Templates on Instagram. Rea
Tagging and segmenting your email list to better target and connect with your subscriber in a meaningful, personalized way can be a huge advantage to your marketing campaigns and efforts. Learn more about how to use tags and segments, why you s
I love how versatile evergreen emails can be because there's more to them than sales sequences and countdown timers, and that's what I'm chatting with Destini Copp about in this episode. Join us at the Evergreen Email Summit. Get my new book:
What data and metrics do you want to track in your email marketing, and when or how would you ever use these analytic insights to optimize your results? We're talking about it in this episode, you can read the transcript or pick up my new book.
Getting legally compliant with GDPR, Canada's Anti-Spam Legislation and CAN-SPAM with how you’re sending email sounds intimidating… until you listen to this podcast episode or read its transcript. >>GET RESULTS ON REPEAT HERE<< Read the transcr
The more succcessful your group program or membership is, the more complex it is to sustain. So how do you know what numbers, goals and targets you should aim for? Melody Johnson, The Course Consultant, breaks down all the major data points you
You had a goal that you didn't hit... so how do you figure out what to optimize to make sure that you DO hit that goal next time? Let's walk-through an example of a webinar whose results you weren't satisfied by and get strategic about what you
Whether it isn't enough eyes on your offer, not enough click-throughs on your emails, or not enough sales from your sales page, these are some of the most common problems digital marketers encounter, why they're happening and how to fix them. >
If you aren't seeing the results you're looking for from the traffic coming to your website, this episode will show you some of the questions you can start asking yourself to change that. >>GET RESULTS ON REPEAT HERE<< Read the transcript here.
There's a much better way of describing and visualizing your client journey than "the sales funnel" fallacy that is constantly promoted to us. In this episode, we'll cover some more appropriate language we can use to describe the types of relat
I'm in a polyamorous relationship with 2 different privacy-compliant analytics software I'm currently using and in this episode, I'll tell you why they're both so great that I couldn't bring myself to pick between Fathom Analytics and Plausible
There are a lot of recent developments (including some court cases) that have caused me to uninstall Google Analytics from my website and all of its assets. Let's chat about you why you may want to do the same. Read the transcript here. "Europ
While I've been harping on about the future of digital marketing requiring you to act like a human by engaging and interacting, Jordan Gill has created the software to make that easier. In this conversation, we talk about Connect, what it can d
"More traffic" can sometimes be the answer to being more profitable but if you're not getting sales you want from the people who ARE seeing your offers, you'll want to focus on improving your conversion rates first. Let's talk about how you can
For a long time, I worked on what I was skilled at doing without focusing on or even tapping into my CEO profile. One Wealth Dynamics questionnaire and an hour spent with Diane Mayor changed everything for me. Learn about how to identify the wo
Anything feels possible when you're doing quarterly planning - and it is! - but that doesn't mean "everything" is possible. If your Q1 didn't pan out the way you hoped, figure out why that is before you start planning out your next quarter.  Jo
Workflows are unique to the projects, its phases and the collaborators who are working on them. While Airtable Views were a huge help with that, its new Interfaces feature is basically like creating your own custom workflow app. Learn more abou
If you've every wondered about business and marketing automations for your online business, this is a good place to start (especially if you're an Airtable fan like Ashley from @dothedamnthing_ and I are). Check out AIRTABLE LIKE A BOSS here.
It isn't enough to establish a goal: you need to also identify the milestones and key performance indicators you're using as a measure of your success and expectations, and you need to give your goals a schedule by using either a Calendar, a Ti
There are things you can forecast in your online business that don't require you to have numbers, data or Google Analytics. Learn more on using feedback and qualitative data to better inform your next campaign planning session or content strate
Launching is hard and stressful enough, but when you know your numbers, it can relieve a lot of the pressure and overwhelm. This is my conversation with Shaundra Howard as to what you should focus on when launching your digital product or servi
I hosted a virtual event (or summit) last October and here are some of the "outside the box" things I tried, my results and my lessons learned. Read the transcript here. Use coupon code OMGROI to get 50% off the ROI Calculators here. Get sta
Social media feels hard enough for me to manage... but Dolly DeLong manages 2 totally separate businesses on social media - so she basically has superpowers - and I had to know how she pulls that magic trick off. Read the transcript here. Sign
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