As far as German engineering goes, it's - well - the gold standard. Have you heard the phrase? Volkswagen's ads are famous for this: "That's the power of German engineering". From the scripts of car commercials, appliances, watches, and other consumer products, it is the unspoken moniker for all things thoughtful and richly designed in both form and function.

But, what about razors? Rigorously engineered by craftsmen and production workers to deliver an exceptional shave, when you're using a blade - on your face, or your legs - quality matters.

Today, we're digging deep into the world of Harry's, co-founded by Jeff Raider. If the name sounds familiar, you may know him as the co-founder of Warby Parker, where he's implemented design thinking and hands-on business leadership to deliver branded experiences that inject delight and B-Corp do-goodness. Still on-board with Warby Parker, Jeff runs Harry's, overseeing scale, social impact, and brand personality to ensure the finest of experiences to men globally.

What is it like to run a household name brand catering to a critical, unique need, especially among millennial men, completely online? How has Harry's $100 million acquisition of Feintechnik - its German razor blade factory - put it front and center beyond competing throwaway brands like Dollar Shave and in-store retail brands like Gillette? And, how must an exceptional user experience of the brand translate from the web...to one's face?