In last week's Part I episode with Neale Martin, branding and marketing consultant and CEO of Sublime Marketing, and author of "Habit: The 95% of Behavior Marketers Ignore", we uncovered the basic foundations of HOW habits are formed and WHY they matter to marketers.

Today, we're jumping into the functions of habit – trust, lies, the business of behavioral marketing patterns – and how YOU can take action to implement proven research into your brand strategy.

If you're listening, Tweet us with your reaction to this show at @BrandFever, using the hashtag #OnBranding.